Makita vs Ryobi:Which is more popular?
In September 2026, Makita had more branded searches than Ryobi among LED work light brands worldwide. Makita had about 823,000 branded searches, while Ryobi had 751,000. Makita made up 18.7% of all LED work light brand searches we track, and Ryobi accounted for 17.1%. When we asked ChatGPT and Google AI Overviews about LED work light brands, Makita and Ryobi each appeared in three of the five answers. Makita was mentioned before Ryobi in three out of four answers that named either.
Who do people search for more?
Makita, about 10% more searches than Ryobi
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Makita, named ahead of Ryobi in 3 of 4 answers
Follow Makita vs Ryobi and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top LED work light brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Makita and Ryobi were each mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Makita was listed before Ryobi in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Milwaukee5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
DeWalt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Makita3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ryobi3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Husky2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Craftsman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about LED work light brands
5 answers
Asked ChatGPT
“Which LED work light brand should I buy?”
Asked ChatGPT
“What are the best LED work light brands?”
Asked ChatGPT
“What's the best LED work light brand for worksites?”
Searched Google, AI Overview
“cordless work light”
Searched Google, AI Overview
“portable work light”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Makita or Ryobi more popular in search?
This chart shows how often people search Google for Makita and Ryobi by name. Each line represents a brand's share of searches for all six LED work light brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Makita, Ryobi. The figures are in the table below the chart.
View monthly share of searches table
| Month | Milwaukee | Makita | Ryobi | DeWalt | Craftsman | Husky |
|---|---|---|---|---|---|---|
| Oct 2025 | 43.7% | 23.8% | 14.3% | 13.1% | 4.8% | 0.35% |
| Nov 2025 | 40.4% | 22% | 17.9% | 14.8% | 4.4% | 0.4% |
| Dec 2025 | 43% | 19.2% | 15.8% | 15.8% | 5.8% | 0.43% |
| Jan 2026 | 41.7% | 18.7% | 17% | 15.3% | 6.9% | 0.41% |
| Feb 2026 | 42.3% | 19% | 14.3% | 15.5% | 8.5% | 0.34% |
| Mar 2026 | 37.6% | 20.6% | 18.4% | 13.8% | 9.3% | 0.37% |
| Apr 2026 | 39.3% | 17.7% | 20.4% | 14.5% | 7.9% | 0.32% |
| May 2026 | 39.1% | 17.6% | 20.8% | 14.4% | 7.9% | 0.32% |
| Jun 2026 | 38.8% | 17.4% | 21.4% | 14.3% | 7.8% | 0.31% |
| Jul 2026 | 42.9% | 15.8% | 19.4% | 12.9% | 8.6% | 0.35% |
| Aug 2026 | 40.4% | 18.2% | 18.2% | 14.8% | 8.1% | 0.33% |
| Sep 2026 | 41.7% | 18.7% | 17.1% | 15.3% | 6.9% | 0.28% |
How has the Makita and Ryobi comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Ryobi took it in April 2026, Makita took it in September 2026.
- Across the 12 months ending September 2026, Makita’s share of searches among LED work light brands worldwide moved from 23.8% to 18.7%, and its estimated monthly branded searches moved from 1.2M to 823K.
- Across the 12 months ending September 2026, Ryobi’s share of searches among LED work light brands worldwide moved from 14.3% to 17.1%, and its estimated monthly branded searches moved from 731K to 751K.
How did search popularity change for LED work light brands worldwide in September 2026?
2 changes

In September 2026, Makita overtook Ryobi to rank 2nd among LED work light brands worldwide, with 18.7% of the searches.

In September 2026, Ryobi lost share of searches among LED work light brands worldwide, from 18.2% to 17.1%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Makita’s and Ryobi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among LED work light brands

Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.