Brandwave

Milwaukee vs Toro:Which is searched more?

In September 2026, Milwaukee had more branded searches than Toro among leaf vacuum brands worldwide. Milwaukee was estimated to have 1.8M branded searches compared to Toro’s 122K, and held a 46.5% Share of Search versus Toro’s 3.1%. These are worldwide searches for English-language branded terms.

Share of Search among leaf vacuum brands worldwide in September 2026Which is more popular in search, Milwaukee or Toro?
Milwaukee46.5%1.8M searches
vs
Toro3.1%122K searches

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Which is more popular in search, Milwaukee or Toro?

Compare the leaf vacuum brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Milwaukee and Toro among leaf vacuum brands worldwide, by month

Share of Search by month for Milwaukee, Toro. The figures are in the table below the chart.

View monthly share of search table
MonthMilwaukeeStihlRyobiToroGreenworksWORX
Oct 202552.4%25.7%18.2%1.9%1.7%0.06%
Nov 202549.2%24.9%22.9%1.3%1.6%0.1%
Dec 202552.2%25%20%1%1.7%0.06%
Jan 202648.2%27.8%20.5%1.5%1.9%0.03%
Feb 202650.5%28.2%17.9%1.7%1.7%0.02%
Mar 202642.5%29%22.4%3.9%2.1%0.04%
Apr 202640%28.3%23.7%5.5%2.4%0.03%
May 202640.1%27.2%24.3%5.5%3%0.02%
Jun 202640.6%27.5%24.8%4%3%0.01%
Jul 202645.2%25.2%22.6%4.3%2.7%0.02%
Aug 202644.9%26%22.1%4.3%2.7%0.02%
Sep 202646.5%27.1%21%3.1%2.3%0.02%

How has the Milwaukee and Toro comparison changed over the last 12 months?

  • Milwaukee was ahead of Toro in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Milwaukee’s estimated Share of Search among leaf vacuum brands worldwide moved from 52.4% to 46.5%, and its estimated monthly branded searches moved from 2.2M to 1.8M.
  • Across the 12 months ending September 2026, Toro’s estimated Share of Search among leaf vacuum brands worldwide moved from 1.9% to 3.1%, and its estimated monthly branded searches moved from 83K to 122K.

How did search popularity change for leaf vacuum brands worldwide in September 2026?

  1. In September 2026, Milwaukee gained estimated Share of Search among leaf vacuum brands worldwide, from 44.9% to 46.5%.

  2. In September 2026, Toro lost estimated Share of Search among leaf vacuum brands worldwide, from 4.3% to 3.1%.

Other head-to-heads among leaf vacuum brands

How each brand is measured

Brandwave collects information about searches that people make online using Milwaukee’s and Toro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Milwaukee

1 branded search term

  • milwaukee

Toro

4 branded search terms

  • toro mower
  • toro push mower
  • toro riding lawn mower
  • toro zero turn mower

How the Brand Demand Index is measured

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