Brandwave

DeWalt vs Leica DISTO:Which is more popular?

In September 2026, Leica DISTO had more branded searches than DeWalt among laser distance meter brands worldwide. Leica DISTO had about 8,100 branded searches, while DeWalt had 2,900. Leica DISTO made up 31.7% of all laser distance meter brand searches we track, and DeWalt accounted for 11.3%. When we asked ChatGPT and Google AI Overviews about laser distance meter brands, Leica DISTO appeared in all four answers and DeWalt in two. Leica DISTO was mentioned before DeWalt in every answer.

Among laser distance meter brands worldwide in September 2026

Who do people search for more?

Leica DISTO, about 3 searches for every 1 for DeWalt

Leica DISTO 8.1K searchesDeWalt 2.9K searches

Who does AI mention more?

Leica DISTO, mentioned in every answer we collected

Leica DISTO in 4 of 4DeWalt in 2 of 4

Who does AI recommend more?

Leica DISTO, named ahead of DeWalt in every answer

Leica DISTO first in 4DeWalt never first

Follow DeWalt vs Leica DISTO and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top laser distance meter brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Leica DISTO appeared in all four answers. DeWalt was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Leica DISTO was listed before DeWalt in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. Leica DISTO2nd
  3. DeWalt3rd
  4. Fluke–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bosch4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Leica DISTO4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • DeWalt2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Fluke0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about laser distance meter brands

4 answers

  • Asked ChatGPT

    “Which laser distance meter brand should I buy?”

    1. 1Bosch
    2. 2Leica DISTO
    3. 3DeWalt

  • Asked ChatGPT

    “What are the best laser distance meter brands?”

    1. 1Leica DISTO
    2. 2Bosch
    3. 3DeWalt

  • Asked ChatGPT

    “What's the best laser distance meter brand for measuring rooms?”

    1. 1Bosch
    2. 2Leica DISTO

  • Searched Google, AI Overview

    “best laser distance meter”

    1. 1Bosch
    2. 2Leica DISTO

  • Searched Google, AI Overview

    “laser measure for home”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is DeWalt or Leica DISTO more popular in search?

This chart shows how often people search Google for DeWalt and Leica DISTO by name. Each line represents a brand's share of searches for all four laser distance meter brands we track, month by month, from English-language searches worldwide.

DeWalt and Leica DISTO among laser distance meter brands worldwide, by month

Share of searches by month for Leica DISTO, DeWalt. The figures are in the table below the chart.

View monthly share of searches table
MonthBoschLeica DISTODeWaltFluke
Oct 202553.7%32.3%11.6%2.5%
Nov 202556.6%28.5%12.7%2.3%
Dec 202562.2%24.9%10.9%2%
Jan 202655.7%31.2%11.2%1.9%
Feb 202656.3%30.6%11%2.2%
Mar 202655.4%31.2%11.2%2.3%
Apr 202654.3%32%11.5%2.3%
May 202653.9%32.3%11.6%2.2%
Jun 202658.6%28.6%10.4%2.4%
Jul 202658%27.6%12.1%2.3%
Aug 202657.8%27.5%12.1%2.7%
Sep 202654.3%31.7%11.3%2.7%

DeWalt sells other things too, so only its searches that name this product count here, like “dewalt laser measure”.

How has the DeWalt and Leica DISTO comparison changed over the last 12 months?

3 findings

How did search popularity change for laser distance meter brands worldwide in September 2026?

2 changes

  1. In September 2026, Leica DISTO gained share of searches among laser distance meter brands worldwide, from 27.5% to 31.7%.

  2. In September 2026, DeWalt lost share of searches among laser distance meter brands worldwide, from 12.1% to 11.3%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using DeWalt’s and Leica DISTO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DeWalt

1 branded search term

  • dewalt laser measure

Leica DISTO

1 branded search term

  • leica disto

How the Brand Demand Index is measured

Other head-to-heads among laser distance meter brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free