Brandwave

Bosch vs DeWalt:Which is more popular?

In September 2026, Bosch had more branded searches than DeWalt among laser distance meter brands worldwide. Bosch had about 13,900 branded searches, while DeWalt had 2,900. Bosch made up 54.3% of all laser distance meter brand searches we track, and DeWalt accounted for 11.3%. When we asked ChatGPT and Google AI Overviews about laser distance meter brands, Bosch appeared in all four answers and DeWalt in two. Bosch was mentioned before DeWalt in every answer.

Among laser distance meter brands worldwide in September 2026

Who do people search for more?

Bosch, about 5 searches for every 1 for DeWalt

Bosch 13.9K searchesDeWalt 2.9K searches

Who does AI mention more?

Bosch, mentioned in every answer we collected

Bosch in 4 of 4DeWalt in 2 of 4

Who does AI recommend more?

Bosch, named ahead of DeWalt in every answer

Bosch first in 4DeWalt never first

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Top laser distance meter brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Bosch appeared in all four answers. DeWalt was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Bosch was listed before DeWalt in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. Leica DISTO2nd
  3. DeWalt3rd
  4. Fluke–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bosch4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Leica DISTO4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • DeWalt2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Fluke0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about laser distance meter brands

4 answers
  • Asked ChatGPT

    “Which laser distance meter brand should I buy?”

    1. 1Bosch
    2. 2Leica DISTO
    3. 3DeWalt
  • Asked ChatGPT

    “What are the best laser distance meter brands?”

    1. 1Leica DISTO
    2. 2Bosch
    3. 3DeWalt
  • Asked ChatGPT

    “What's the best laser distance meter brand for measuring rooms?”

    1. 1Bosch
    2. 2Leica DISTO
  • Searched Google, AI Overview

    “best laser distance meter”

    1. 1Bosch
    2. 2Leica DISTO
  • Searched Google, AI Overview

    “laser measure for home”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Bosch or DeWalt more popular in search?

This chart shows how often people search Google for Bosch and DeWalt by name. Each line represents a brand's share of searches for all four laser distance meter brands we track, month by month, from English-language searches worldwide.

Bosch and DeWalt among laser distance meter brands worldwide, by month

Share of searches by month for Bosch, DeWalt. The figures are in the table below the chart.

View monthly share of searches table
MonthBoschLeica DISTODeWaltFluke
Oct 202553.7%32.3%11.6%2.5%
Nov 202556.6%28.5%12.7%2.3%
Dec 202562.2%24.9%10.9%2%
Jan 202655.7%31.2%11.2%1.9%
Feb 202656.3%30.6%11%2.2%
Mar 202655.4%31.2%11.2%2.3%
Apr 202654.3%32%11.5%2.3%
May 202653.9%32.3%11.6%2.2%
Jun 202658.6%28.6%10.4%2.4%
Jul 202658%27.6%12.1%2.3%
Aug 202657.8%27.5%12.1%2.7%
Sep 202654.3%31.7%11.3%2.7%

DeWalt sells other things too, so only its searches that name this product count here, like “dewalt laser measure”.

How has the Bosch and DeWalt comparison changed over the last 12 months?

3 findings
  • Bosch was ahead of DeWalt in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bosch’s share of searches among laser distance meter brands worldwide moved from 53.7% to 54.3%, and its estimated monthly branded searches moved from 13.5K to 13.9K.
  • Across the 12 months ending September 2026, DeWalt’s share of searches among laser distance meter brands worldwide moved from 11.6% to 11.3%, and its estimated monthly branded searches held steady at 2.9K.

How did search popularity change for laser distance meter brands worldwide in September 2026?

2 changes
  1. In September 2026, Bosch lost share of searches among laser distance meter brands worldwide, from 57.8% to 54.3%.

  2. In September 2026, DeWalt lost share of searches among laser distance meter brands worldwide, from 12.1% to 11.3%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Bosch’s and DeWalt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bosch

3 branded search terms

  • bosch distance meter
  • bosch laser distance meter
  • bosch laser measure

DeWalt

1 branded search term

  • dewalt laser measure

How the Brand Demand Index is measured

Other head-to-heads among laser distance meter brands

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