DeWalt vs Fluke:Which is more popular?
In September 2026, DeWalt had more branded searches than Fluke among laser distance meter brands worldwide. DeWalt had about 2,900 branded searches, while Fluke had 690. DeWalt made up 11.3% of all laser distance meter brand searches we track, and Fluke accounted for 2.7%. When we asked ChatGPT and Google AI Overviews about laser distance meter brands, DeWalt appeared in two of the four answers and Fluke in none.
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Top laser distance meter brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, DeWalt was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Fluke did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Bosch1st
Leica DISTO2nd
DeWalt3rd
Fluke–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bosch4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Leica DISTO4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- DeWalt2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Fluke0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about laser distance meter brands
4 answers
Asked ChatGPT
“Which laser distance meter brand should I buy?”
Asked ChatGPT
“What are the best laser distance meter brands?”
Asked ChatGPT
“What's the best laser distance meter brand for measuring rooms?”
Searched Google, AI Overview
“best laser distance meter”
Searched Google, AI Overview
“laser measure for home”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is DeWalt or Fluke more popular in search?
This chart shows how often people search Google for DeWalt and Fluke by name. Each line represents a brand's share of searches for all four laser distance meter brands we track, month by month, from English-language searches worldwide.
Share of searches by month for DeWalt, Fluke. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bosch | Leica DISTO | DeWalt | Fluke |
|---|---|---|---|---|
| Oct 2025 | 53.7% | 32.3% | 11.6% | 2.5% |
| Nov 2025 | 56.6% | 28.5% | 12.7% | 2.3% |
| Dec 2025 | 62.2% | 24.9% | 10.9% | 2% |
| Jan 2026 | 55.7% | 31.2% | 11.2% | 1.9% |
| Feb 2026 | 56.3% | 30.6% | 11% | 2.2% |
| Mar 2026 | 55.4% | 31.2% | 11.2% | 2.3% |
| Apr 2026 | 54.3% | 32% | 11.5% | 2.3% |
| May 2026 | 53.9% | 32.3% | 11.6% | 2.2% |
| Jun 2026 | 58.6% | 28.6% | 10.4% | 2.4% |
| Jul 2026 | 58% | 27.6% | 12.1% | 2.3% |
| Aug 2026 | 57.8% | 27.5% | 12.1% | 2.7% |
| Sep 2026 | 54.3% | 31.7% | 11.3% | 2.7% |
DeWalt sells other things too, so only its searches that name this product count here, like “dewalt laser measure”.
How has the DeWalt and Fluke comparison changed over the last 12 months?
3 findings
- DeWalt was ahead of Fluke in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, DeWalt’s share of searches among laser distance meter brands worldwide moved from 11.6% to 11.3%, and its estimated monthly branded searches held steady at 2.9K.
- Across the 12 months ending September 2026, Fluke’s share of searches among laser distance meter brands worldwide moved from 2.5% to 2.7%, and its estimated monthly branded searches moved from 620 to 690.
How did search popularity change for laser distance meter brands worldwide in September 2026?
2 changes
In September 2026, DeWalt lost share of searches among laser distance meter brands worldwide, from 12.1% to 11.3%.
Estimated monthly branded searches for Fluke worldwide rose 11.3% over 12 measured months, from 620 to 690 in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using DeWalt’s and Fluke’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among laser distance meter brands
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