Brandwave

Work Sharp vs Wusthof:Which is more popular?

In September 2026, Work Sharp had more branded searches than Wusthof among knife sharpener brands worldwide. Work Sharp had about 27,100 branded searches, while Wusthof had 1,600. Work Sharp made up 34.8% of all knife sharpener brand searches we track, and Wusthof accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about knife sharpener brands, Work Sharp appeared in all five answers and Wusthof in none.

Among knife sharpener brands worldwide in September 2026

Who do people search for more?

Work Sharp, about 17 searches for every 1 for Wusthof

Work Sharp 27.1K searchesWusthof 1.6K searches

Who does AI mention more?

Work Sharp, mentioned in every answer we collected

Work Sharp in 5 of 5Wusthof in 0 of 5

Who does AI recommend more?

Work Sharp, the only one of the two named

Work Sharp first in 5Wusthof never named

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Top knife sharpener brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Work Sharp appeared in all five answers. Wusthof did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Work Sharp1st
  2. Chef’sChoice2nd
  3. HORL3rd
  4. KitchenIQ4th
  5. AnySharp–
  6. Wusthof–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Work Sharp5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Chef’sChoice4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • HORL3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • KitchenIQ1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AnySharp0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wusthof0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about knife sharpener brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Work Sharp or Wusthof more popular in search?

This chart shows how often people search Google for Work Sharp and Wusthof by name. Each line represents a brand's share of searches for all six knife sharpener brands we track, month by month, from English-language searches worldwide.

Work Sharp and Wusthof among knife sharpener brands worldwide, by month

Share of searches by month for Work Sharp, Wusthof. The figures are in the table below the chart.

View monthly share of searches table
MonthHORLWork SharpChef’sChoiceAnySharpWusthofKitchenIQ
Oct 202526%38.7%21.2%4.2%9.5%0.37%
Nov 202538.4%31.4%17.2%5.1%7.7%0.25%
Dec 202539.9%26.7%14.6%6.5%11.9%0.26%
Jan 202633.4%33.4%18.3%4.4%10%0.39%
Feb 202627.2%33.2%22.2%4.4%12.1%0.88%
Mar 202626.4%32.3%21.6%4.3%14.4%1%
Apr 202628.1%28.1%22.9%4.6%15.3%1.1%
May 202633.3%33.3%22.2%3.6%6.6%1.1%
Jun 202629.2%35.7%23.8%3.8%5.8%1.7%
Jul 202632.1%32.1%21.4%3.5%9.5%1.4%
Aug 202630.9%37.8%20.7%3.3%6.2%1.1%
Sep 202634.8%34.8%23.3%3.7%2.1%1.3%

How has the Work Sharp and Wusthof comparison changed over the last 12 months?

3 findings
  • Work Sharp was ahead of Wusthof in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Work Sharp’s share of searches among knife sharpener brands worldwide moved from 38.7% to 34.8%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
  • Across the 12 months ending September 2026, Wusthof’s share of searches among knife sharpener brands worldwide moved from 9.5% to 2.1%, and its estimated monthly branded searches moved from 8.1K to 1.6K.

How did search popularity change for knife sharpener brands worldwide in September 2026?

3 changes
  1. In September 2026, HORL overtook Work Sharp to become the leader among knife sharpener brands worldwide, with 34.8% of the searches.

  2. In September 2026, Wusthof lost share of searches among knife sharpener brands worldwide, from 6.2% to 2.1%.

  3. In September 2026, Work Sharp lost share of searches among knife sharpener brands worldwide, from 37.8% to 34.8%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Work Sharp’s and Wusthof’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Work Sharp

1 branded search term

  • work sharp

Wusthof

1 branded search term

  • kitchen knives wusthof

How the Brand Demand Index is measured

Other head-to-heads among knife sharpener brands

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