Brandwave

Micro Scooters vs Segway:Which is searched more?

In September 2026, Segway had more branded searches than Micro Scooters among kids scooters worldwide. Segway had about 673,000 branded searches, while Micro Scooters had 60,500. Segway made up 72.2% of all kids scooter searches we track, and Micro Scooters accounted for 6.5%. These are worldwide searches for English-language branded terms.

Share of searches among kids scooters worldwide in September 2026Is Micro Scooters or Segway more popular in search?
Micro Scooters6.5%60.5K searches
vs
Segway72.2%673K searches

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Is Micro Scooters or Segway more popular in search?

Compare the kids scooters shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Micro Scooters and Segway among kids scooters worldwide, by month

Share of searches by month for Segway, Micro Scooters. The figures are in the table below the chart.

View monthly share of searches table
MonthSegwayRazorRadio FlyerMicro ScootersGlobberYvolution
Oct 202568.3%13.7%6.2%7.5%4.1%0.2%
Nov 202563.2%12.6%5.7%12.6%5.7%0.22%
Dec 202565.2%16%5.9%8.8%3.9%0.28%
Jan 202675%10.1%5.5%5.5%3.7%0.18%
Feb 202674.4%10%5.5%5.5%4.5%0.21%
Mar 202670.2%11.5%5.2%7.7%5.2%0.2%
Apr 202671.3%11.7%5.2%6.4%5.2%0.17%
May 202670.1%14.1%4.2%6.3%5.2%0.2%
Jun 202671.6%14.4%4.3%5.3%4.3%0.17%
Jul 202670.9%14.2%5.2%5.2%4.3%0.17%
Aug 202672.5%11.9%6.5%5.3%3.6%0.17%
Sep 202672.2%9.7%7.9%6.5%3.5%0.14%

How has the Micro Scooters and Segway comparison changed over the last 12 months?

3 findings
  • Segway was ahead of Micro Scooters in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Micro Scooters’ share of searches among kids scooters worldwide moved from 7.5% to 6.5%, and its estimated monthly branded searches held steady at 60.5K.
  • Across the 12 months ending September 2026, Segway’s share of searches among kids scooters worldwide moved from 68.3% to 72.2%, and its estimated monthly branded searches moved from 550K to 673K.

How did search popularity change for kids scooters worldwide in September 2026?

2 changes
  1. In September 2026, Micro Scooters gained share of searches among kids scooters worldwide, from 5.3% to 6.5%.

  2. Estimated monthly branded searches for Segway worldwide rose 22.4% over 12 measured months, from 550K to 673K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Micro Scooters’ and Segway’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Micro Scooters

1 branded search term

  • micro scooter

Segway

1 branded search term

  • segway

How the Brand Demand Index is measured

Other head-to-heads among kids scooters

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