Brandwave

Carter's vs Hanna Andersson:Which is more popular?

In September 2026, Carter's had more branded searches than Hanna Andersson among kids clothing brands worldwide. Carter's had about 2.7 million branded searches, while Hanna Andersson had 201,000. Carter's made up 61.8% of all kids clothing brand searches we track, and Hanna Andersson accounted for 4.5%. When we asked ChatGPT and Google AI Overviews about kids clothing brands, Carter's and Hanna Andersson each appeared in three of the five answers. Carter's was mentioned before Hanna Andersson in three out of four answers.

Among kids clothing brands worldwide in September 2026

Who do people search for more?

Carter's, about 14 searches for every 1 for Hanna Andersson

Carter's 2.7M searchesHanna Andersson 201K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Carter's in 3 of 5Hanna Andersson in 3 of 5

Who does AI recommend more?

Carter's, named ahead of Hanna Andersson in 3 of 4 answers

Carter's first in 3Hanna Andersson first in 1

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Top kids clothing brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Carter's was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Hanna Andersson was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Carter's was listed before Hanna Andersson in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Carter's1st
  2. Old Navy2nd
  3. Hanna Andersson3rd
  4. Primary4th
  5. Cat & Jack5th
  6. Patagonia6th
  7. Gap Kids7th
  8. Tea Collection8th
  9. Mini Boden9th
  10. Janie and Jack10th
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Old Navy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Carter's3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hanna Andersson3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cat & Jack3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gap Kids2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Patagonia2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Primary2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Janie and Jack1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mini Boden1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tea Collection1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about kids clothing brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is Carter's or Hanna Andersson more popular in search?

This chart shows how often people search Google for Carter's and Hanna Andersson by name. Each line represents a brand's share of searches for all 15 kids clothing brands we track, month by month, from English-language searches worldwide.

Carter's and Hanna Andersson among kids clothing brands worldwide, by month

Share of searches by month for Carter's, Hanna Andersson. The figures are in the table below the chart.

View monthly share of searches table
MonthCarter'sPetit BateauJanie and JackGap KidsHanna AnderssonJoJo Maman BébéMini BodenOshKosh B’goshPolarn O. PyretCat & JackFrugiOld NavyTea CollectionPatagoniaPrimary
Oct 202558.1%9.5%6.4%5.2%7.8%3.6%2.3%1.6%1.9%0.86%0.86%0.57%0.47%0.57%0.3%
Nov 202557.5%9.4%7.7%5.2%7.7%3.3%2.3%1.6%1.9%0.85%0.85%0.46%0.57%0.46%0.24%
Dec 202559.9%8%6.6%5.4%6.6%3.4%2%2%2%0.89%1.1%0.49%0.49%0.49%0.76%
Jan 202655.1%16.5%6%4.1%4.9%3.9%2.7%1.5%1.8%0.81%1.2%0.36%0.44%0.36%0.28%
Feb 202661.7%10.1%6.8%4.5%4.5%3%2.5%1.7%1.7%0.91%0.91%0.41%0.61%0.33%0.31%
Mar 202655.6%11.2%9.1%5%5%3.4%2.7%1.8%2.2%1%1%0.55%0.67%0.3%0.34%
Apr 202660.4%12.1%6.6%3.6%4.4%3%2.4%2%1.6%0.89%1.1%0.49%0.6%0.27%0.29%
May 202658.2%14.3%6.4%3.5%5.2%3.1%2.4%1.9%1.6%0.86%0.86%0.47%0.7%0.26%0.28%
Jun 202655.4%16.7%6.1%4.1%5%3.6%2.2%1.8%1.5%1%1%0.45%0.55%0.25%0.4%
Jul 202653.2%16%7.2%4.8%4.8%3.4%2.2%2.2%1.8%1.4%1.2%0.65%0.65%0.29%0.32%
Aug 202656.3%11.3%6.2%6.2%5.1%3.6%2.8%2.3%2.3%1.2%0.83%0.68%0.68%0.37%0.28%
Sep 202661.8%10.1%6.8%4.5%4.5%2.5%2.5%2%1.7%0.91%0.91%0.5%0.5%0.41%0.3%

How has the Carter's and Hanna Andersson comparison changed over the last 12 months?

3 findings

How did search popularity change for kids clothing brands worldwide in September 2026?

2 changes

  1. In September 2026, Carter's gained share of searches among kids clothing brands worldwide, from 56.3% to 61.8%.

  2. In September 2026, Hanna Andersson lost share of searches among kids clothing brands worldwide, from 5.1% to 4.5%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Carter's’ and Hanna Andersson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Carter's

1 branded search term

  • carters

Hanna Andersson

1 branded search term

  • hanna andersson

How the Brand Demand Index is measured

Other head-to-heads among kids clothing brands

Creator with pink hair and a pink jacket

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