Brandwave

Kids audio player brands:Which brands are most popular in search?

In August 2026, Tonies was the most searched among kids audio player brands worldwide, with an estimated 1.4M branded searches and 66.4% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Tonies66.4%
  2. Yoto28.7%
  3. Lunii3.3%
  4. TIMIO1.6%
  5. FABA0.05%

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Share of SearchLeaderboard

Compare brands that offer screen-free audio players for children. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among kids audio player brands worldwide, by month

Share of Search by month for Tonies, Yoto, Lunii. The figures are in the table below the chart.

View monthly share of search table
MonthToniesYotoLuniiTIMIOFABA
Oct 202566.9%28.6%3%1.5%0.04%
Nov 202564.9%31.6%2.4%0.97%0.04%
Dec 202566.3%29.5%3.3%0.9%0.06%
Jan 202666.9%28.7%3.3%1.1%0.06%
Feb 202667.8%27.2%3.3%1.7%0.06%
Mar 202663.2%31%3.8%1.9%0.06%
Apr 202663.3%30.7%4.2%1.7%0.07%
May 202658.3%34.6%4.7%2.4%0.06%
Jun 202656.9%37.3%3.8%1.9%0.06%
Jul 202659.4%34.6%4%1.9%0.06%
Aug 202666.4%28.7%3.3%1.6%0.05%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Tonies

    66.4%

    held 1st · 1.4M estimated branded searches · +34.9% vs prior month · +7 points

  2. 2.Yoto

    28.7%

    held 2nd · 593K estimated branded searches · -0.03% vs prior month · -5.9 points

  3. 3.Lunii

    3.3%

    held 3rd · 67.7K estimated branded searches · -2.2% vs prior month · -0.8 points

  4. 4.TIMIO

    1.6%

    held 4th · 33.2K estimated branded searches · 0% vs prior month · -0.3 points

  5. 5.FABA

    0.05%

    held 5th · 1K estimated branded searches · -3.8% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among kids audio player brands worldwide?

In August 2026, Tonies was the most searched among kids audio player brands worldwide, with an estimated 1.4M branded searches and 66.4% estimated Share of Search within this set. Yoto is in 2nd place, 37.7 percentage points behind at 28.7% Share of Search.

Global kids audio player brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Tonies66.9% → 66.4%67.8%Feb 202656.9%Jun 20261st
Yoto28.6% → 28.7%37.3%Jun 202627.2%Feb 20262nd
Lunii3% → 3.3%4.7%May 20262.4%Nov 20253rd
TIMIO1.5% → 1.6%2.4%May 20260.9%Dec 20254th
FABA0.04% → 0.05%0.07%Apr 20260.04%Nov 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Tonies’ estimated Share of Search among kids audio player brands worldwide peaked at 67.8% in February 2026 and was lowest at 56.9% in June 2026.
  • Across the 11 months ending August 2026, Yoto’s estimated Share of Search among kids audio player brands worldwide peaked at 37.3% in June 2026 and was lowest at 27.2% in February 2026.
  • Across the 11 months ending August 2026, Lunii’s estimated Share of Search among kids audio player brands worldwide peaked at 4.7% in May 2026 and was lowest at 2.4% in November 2025.
  • Across the 11 months ending August 2026, TIMIO’s estimated Share of Search among kids audio player brands worldwide peaked at 2.4% in May 2026 and was lowest at 0.9% in December 2025.
  • Across the 11 months ending August 2026, Tonies, Yoto, Lunii, TIMIO and FABA held steady: their estimated Share of Search among kids audio player brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for kids audio player brands worldwide in August 2026?

  1. In August 2026, Tonies gained estimated Share of Search among kids audio player brands worldwide, from 59.4% to 66.4%.

  2. In August 2026, Yoto lost estimated Share of Search among kids audio player brands worldwide, from 34.6% to 28.7%.

  3. In August 2026, Lunii lost estimated Share of Search among kids audio player brands worldwide, from 4% to 3.3%.

  4. Estimated monthly branded searches for TIMIO worldwide fell 18.2% over 11 measured months, from 40.6K to 33.2K in August 2026.

  5. Estimated monthly branded searches for FABA worldwide fell 14.5% over 11 measured months, from 1.2K to 1K in August 2026.

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