Brandwave

How popular isTonies in search?

In August 2026, there were an estimated 1.4M branded searches for Tonies worldwide which is down 24.8% over the last 11 months. Tonies holds 66.4% estimated Share of Search among kids audio player brands worldwide and is ranked 1st of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Tonies66.4%
  2. Yoto28.7%
  3. Lunii3.3%
  4. TIMIO1.6%
  5. FABA0.05%
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Which kids audio player brands compete with Tonies?

Tonies against kids audio player brands worldwide, by month

Share of Search by month for Tonies, Yoto, Lunii. The figures are in the table below the chart.

View monthly share of search table
MonthToniesYotoLuniiTIMIOFABA
Oct 202566.9%28.6%3%1.5%0.04%
Nov 202564.9%31.6%2.4%0.97%0.04%
Dec 202566.3%29.5%3.3%0.9%0.06%
Jan 202666.9%28.7%3.3%1.1%0.06%
Feb 202667.8%27.2%3.3%1.7%0.06%
Mar 202663.2%31%3.8%1.9%0.06%
Apr 202663.3%30.7%4.2%1.7%0.07%
May 202658.3%34.6%4.7%2.4%0.06%
Jun 202656.9%37.3%3.8%1.9%0.06%
Jul 202659.4%34.6%4%1.9%0.06%
Aug 202666.4%28.7%3.3%1.6%0.05%
Sep 2026—————

  1. 1.Tonies

    66.4%

    held 1st · 1.4M estimated branded searches · +34.9% vs prior month · +7 points

  2. 2.Yoto

    28.7%

    held 2nd · 593K estimated branded searches · -0.03% vs prior month · -5.9 points

  3. 3.Lunii

    3.3%

    held 3rd · 67.7K estimated branded searches · -2.2% vs prior month · -0.8 points

  4. 4.TIMIO

    1.6%

    held 4th · 33.2K estimated branded searches · 0% vs prior month · -0.3 points

  5. 5.FABA

    0.05%

    held 5th · 1K estimated branded searches · -3.8% vs prior month · 0 points

Compare search popularity between Tonies and its closest rivals

How has branded search demand for Tonies changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Tonies worldwide fell from 1.8M to 1.4M.
  • Across the 11 months ending August 2026, Tonies’ estimated Share of Search among kids audio player brands worldwide peaked at 67.8% in February 2026 and was lowest at 56.9% in June 2026.

How did search popularity change for kids audio player brands worldwide in August 2026?

  1. In August 2026, Tonies gained estimated Share of Search among kids audio player brands worldwide, from 59.4% to 66.4%.

  2. In August 2026, Yoto lost estimated Share of Search among kids audio player brands worldwide, from 34.6% to 28.7%.

  3. In August 2026, Lunii lost estimated Share of Search among kids audio player brands worldwide, from 4% to 3.3%.

  4. Estimated monthly branded searches for TIMIO worldwide fell 18.2% over 11 measured months, from 40.6K to 33.2K in August 2026.

  5. Estimated monthly branded searches for FABA worldwide fell 14.5% over 11 measured months, from 1.2K to 1K in August 2026.

How is Tonies measured?

Brandwave collects information about searches that people make online using Tonies’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • toniebox
  • toniebox lite
  • tonies
  • tonies audio player
  • tonies com

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How the Brand Demand Index is measured

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