Brandwave

Fellowes vs Humanscale:Which is searched more?

In September 2026, Humanscale had more branded searches than Fellowes among keyboard tray brands worldwide. Humanscale had about 33,100 branded searches, while Fellowes had 18,100. Humanscale made up 36.5% of all keyboard tray brand searches we track, and Fellowes accounted for 20%. These are worldwide searches for English-language branded terms.

Share of searches among keyboard tray brands worldwide in September 2026Is Fellowes or Humanscale more popular in search?
Fellowes20%18.1K searches
vs
Humanscale36.5%33.1K searches

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Is Fellowes or Humanscale more popular in search?

Compare the keyboard tray brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Fellowes and Humanscale among keyboard tray brands worldwide, by month

Share of searches by month for Humanscale, Fellowes. The figures are in the table below the chart.

View monthly share of searches table
MonthHumanscaleErgotronFellowesMount-ItFEZIBOUncaged ErgonomicsVivoFlexiSpot
Oct 202537.5%30.7%20.6%5%5%0.82%0.36%0.06%
Nov 202536.7%30%20.1%6%6%0.8%0.43%0.1%
Dec 202540.7%27.2%18.2%6.6%5.4%1.3%0.39%0.09%
Jan 202636.7%30%20.1%6%6%0.91%0.35%0.08%
Feb 202635.4%29%23.7%5.8%4.7%0.94%0.34%0.1%
Mar 202637.4%30.5%20.5%6.1%4.1%0.92%0.44%0.08%
Apr 202639.4%32.2%17.6%5.2%4.3%0.86%0.38%0.09%
May 202641.8%28%18.7%5.6%4.5%0.91%0.4%0.11%
Jun 202637%30.3%20.3%6%4.9%0.98%0.36%0.08%
Jul 202637%30.3%20.2%6%4.9%1.1%0.36%0.06%
Aug 202636.5%29.9%19.9%7.3%4.8%1.1%0.43%0.1%
Sep 202636.5%29.9%20%7.3%4.9%0.97%0.35%0.08%

How has the Fellowes and Humanscale comparison changed over the last 12 months?

3 findings
  • Humanscale was ahead of Fellowes in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Fellowes’ share of searches among keyboard tray brands worldwide moved from 20.6% to 20%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
  • Across the 12 months ending September 2026, Humanscale’s share of searches among keyboard tray brands worldwide moved from 37.5% to 36.5%, and its estimated monthly branded searches moved from 40.5K to 33.1K.

How did search popularity change for keyboard tray brands worldwide in September 2026?

2 changes
  1. Estimated monthly branded searches for Fellowes worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.

  2. Estimated monthly branded searches for Humanscale worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Fellowes’ and Humanscale’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fellowes

1 branded search term

  • fellowes

Humanscale

1 branded search term

  • humanscale

How the Brand Demand Index is measured

Other head-to-heads among keyboard tray brands

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