RSPB vs Wildlife World:Which is more popular by branded search?
In August 2026, RSPB had more branded searches than Wildlife World among insect hotel brands worldwide. RSPB was estimated to have 60.5K branded searches compared to Wildlife World’s 2.4K, and held a 53.2% Share of Search versus Wildlife World’s 2.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, RSPB or Wildlife World?
Compare the insect hotel brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for RSPB, Wildlife World. The figures are in the table below the chart.
View monthly share of search table
| Month | RSPB | Thompson & Morgan | Wildlife World | Gardman | Jacobi Jayne | Tom Chambers |
|---|---|---|---|---|---|---|
| Oct 2025 | 57.5% | 38.5% | 2.3% | 0.95% | 0.68% | 0.02% |
| Nov 2025 | 66.1% | 29.6% | 2.6% | 0.89% | 0.79% | 0.02% |
| Dec 2025 | 61.5% | 33.6% | 2.9% | 1% | 0.89% | 0.03% |
| Jan 2026 | 62.1% | 34% | 2.5% | 0.69% | 0.69% | 0.03% |
| Feb 2026 | 43.4% | 53.1% | 2.1% | 0.72% | 0.63% | 0.02% |
| Mar 2026 | 30.2% | 67.3% | 1.4% | 0.65% | 0.44% | 0.01% |
| Apr 2026 | 39.3% | 58.6% | 1% | 0.69% | 0.31% | 0.01% |
| May 2026 | 44.1% | 53.6% | 1.2% | 0.63% | 0.43% | <0.01% |
| Jun 2026 | 53.6% | 43.8% | 1.4% | 0.72% | 0.52% | 0.01% |
| Jul 2026 | 53.1% | 43.5% | 2.1% | 0.77% | 0.52% | 0.02% |
| Aug 2026 | 53.2% | 43.5% | 2.1% | 0.77% | 0.42% | 0.02% |
| Sep 2026 | — | — | — | — | — | — |
How has the RSPB and Wildlife World comparison changed over the last 12 months?
3 findings
- RSPB was ahead of Wildlife World in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, RSPB’s estimated Share of Search among insect hotel brands worldwide moved from 57.5% to 53.2%, and its estimated monthly branded searches held steady at 60.5K.
- Across the 11 months ending August 2026, Wildlife World’s estimated Share of Search among insect hotel brands worldwide moved from 2.3% to 2.1%, and its estimated monthly branded searches held steady at 2.4K.
How did search popularity change for insect hotel brands worldwide in August 2026?
1 change
Wildlife World’s estimated Share of Search among insect hotel brands worldwide has gained ground for 3 months in a row, from 1.2% to 2.1% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using RSPB’s and Wildlife World’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
RSPB
1 branded search term
- rspb
Wildlife World
1 branded search term
- wildlife world
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.