Aspire vs Upfluence:Which is more popular by branded search?
In August 2026, Aspire had more branded searches than Upfluence among influencer marketing platforms worldwide. Aspire was estimated to have 369K branded searches compared to Upfluence’s 15.1K, and held a 79.6% Share of Search versus Upfluence’s 3.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Aspire or Upfluence?
Compare tools for brands to find creators, manage collaborations, and measure influencer campaigns. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Aspire, Upfluence. The figures are in the table below the chart.
View monthly share of search table
| Month | Aspire | Modash | HypeAuditor | Upfluence | Influencity | GRIN |
|---|---|---|---|---|---|---|
| Oct 2025 | 75.5% | 6.9% | 10.1% | 5.6% | 1.7% | 0.27% |
| Nov 2025 | 75.7% | 6.9% | 10.1% | 5.6% | 1.4% | 0.27% |
| Dec 2025 | 78.2% | 7.1% | 8.6% | 4.7% | 1.1% | 0.25% |
| Jan 2026 | 73.2% | 9.9% | 9.8% | 5.5% | 1.3% | 0.24% |
| Feb 2026 | 74.6% | 8.3% | 10% | 5.7% | 1.1% | 0.32% |
| Mar 2026 | 76.7% | 8.6% | 8.4% | 4.8% | 1.1% | 0.39% |
| Apr 2026 | 72.7% | 10% | 9.7% | 6.2% | 1.1% | 0.34% |
| May 2026 | 74.7% | 10.2% | 10% | 3.9% | 0.89% | 0.35% |
| Jun 2026 | 78.9% | 8.8% | 7.1% | 3.9% | 0.95% | 0.31% |
| Jul 2026 | 77.5% | 10.6% | 6.9% | 3.8% | 0.93% | 0.21% |
| Aug 2026 | 79.6% | 8.9% | 7.1% | 3.2% | 0.78% | 0.34% |
| Sep 2026 | — | — | — | — | — | — |
How has the Aspire and Upfluence comparison changed over the last 12 months?
3 findings
- Aspire was ahead of Upfluence in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Aspire’s estimated Share of Search among influencer marketing platforms worldwide moved from 75.5% to 79.6%, and its estimated monthly branded searches held steady at 369K.
- Across the 11 months ending August 2026, Upfluence’s estimated Share of Search among influencer marketing platforms worldwide moved from 5.6% to 3.2%, and its estimated monthly branded searches moved from 27.2K to 15.1K.
How did search popularity change for influencer marketing platforms worldwide in August 2026?
2 changes
In August 2026, Aspire gained estimated Share of Search among influencer marketing platforms worldwide, from 77.5% to 79.6%.
In August 2026, Upfluence lost estimated Share of Search among influencer marketing platforms worldwide, from 3.8% to 3.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Aspire’s and Upfluence’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.