Circulon vs Ninja:Which is searched more?
In September 2026, Ninja had more branded searches than Circulon among induction pans brands worldwide. Ninja was estimated to have 1.4M branded searches compared to Circulon’s 9.9K, and held a 40.2% Share of Search versus Circulon’s 0.29%. These are worldwide searches for English-language branded terms.
Follow Circulon vs Ninja and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Circulon or Ninja?
Compare the induction pans brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ninja, Circulon. The figures are in the table below the chart.
View monthly share of search table
| Month | Le Creuset | Ninja | Tefal | Circulon |
|---|---|---|---|---|
| Oct 2025 | 45% | 37% | 17.5% | 0.54% |
| Nov 2025 | 43.6% | 38.2% | 17.9% | 0.43% |
| Dec 2025 | 46.3% | 38.1% | 15.2% | 0.37% |
| Jan 2026 | 39.6% | 40.9% | 18.9% | 0.59% |
| Feb 2026 | 40.6% | 40.1% | 19% | 0.33% |
| Mar 2026 | 40.7% | 39.8% | 19.1% | 0.4% |
| Apr 2026 | 42.1% | 41.5% | 16.1% | 0.34% |
| May 2026 | 43% | 37.3% | 19.3% | 0.35% |
| Jun 2026 | 42.4% | 41.4% | 15.9% | 0.28% |
| Jul 2026 | 45.9% | 39.1% | 14.7% | 0.3% |
| Aug 2026 | 40.8% | 42.9% | 16% | 0.33% |
| Sep 2026 | 43.4% | 40.2% | 16.2% | 0.29% |
How has the Circulon and Ninja comparison changed over the last 12 months?
3 findings
- Ninja was ahead of Circulon in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Circulon’s estimated Share of Search among induction pans brands worldwide moved from 0.54% to 0.29%, and its estimated monthly branded searches moved from 18.1K to 9.9K.
- Across the 12 months ending September 2026, Ninja’s estimated Share of Search among induction pans brands worldwide moved from 37% to 40.2%, and its estimated monthly branded searches moved from 1.2M to 1.4M.
How did search popularity change for induction pans brands worldwide in September 2026?
3 changes
In September 2026, Le Creuset overtook Ninja to become the leader among induction pans brands worldwide, with 43.4% estimated Share of Search.
In September 2026, Ninja lost estimated Share of Search among induction pans brands worldwide, from 42.9% to 40.2%.
Estimated monthly branded searches for Circulon worldwide fell 45.3% over 12 measured months, from 18.1K to 9.9K in September 2026.
Other head-to-heads among induction pans brands
How each brand is measured
Brandwave collects information about searches that people make online using Circulon’s and Ninja’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.