Brandwave

Le Creuset vs Ninja:Which is searched more?

In September 2026, Le Creuset had more branded searches than Ninja among induction pans brands worldwide. Le Creuset was estimated to have 1.5M branded searches compared to Ninja’s 823K, and held a 51.9% Share of Search versus Ninja’s 28.4%. These are worldwide searches for English-language branded terms.

Share of Search among induction pans brands worldwide in September 2026Which is more popular in search, Le Creuset or Ninja?
Le Creuset51.9%1.5M searches
vs
Ninja28.4%823K searches

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Which is more popular in search, Le Creuset or Ninja?

Compare the induction pans brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Le Creuset and Ninja among induction pans brands worldwide, by month

Share of Search by month for Le Creuset, Ninja. The figures are in the table below the chart.

View monthly share of search table
MonthLe CreusetNinjaTefalCirculon
Oct 202551.3%28.1%20%0.62%
Nov 202550.9%27.7%20.9%0.5%
Dec 202553.2%29%17.4%0.43%
Jan 202646.3%30.9%22.1%0.69%
Feb 202646.5%31.4%21.8%0.38%
Mar 202646.5%31.3%21.7%0.46%
Apr 202648.4%32.7%18.5%0.39%
May 202649.8%27.4%22.4%0.4%
Jun 202648.6%32.8%18.3%0.32%
Jul 202653.2%29.4%17.1%0.35%
Aug 202648.2%32.5%18.9%0.39%
Sep 202651.9%28.4%19.4%0.34%

How has the Le Creuset and Ninja comparison changed over the last 12 months?

  • Le Creuset was ahead of Ninja in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Le Creuset’s estimated Share of Search among induction pans brands worldwide moved from 51.3% to 51.9%, and its estimated monthly branded searches held steady at 1.5M.
  • Across the 12 months ending September 2026, Ninja’s estimated Share of Search among induction pans brands worldwide moved from 28.1% to 28.4%, and its estimated monthly branded searches held steady at 823K.

How did search popularity change for induction pans brands worldwide in September 2026?

  1. In September 2026, Le Creuset gained estimated Share of Search among induction pans brands worldwide, from 48.2% to 51.9%.

  2. In September 2026, Ninja lost estimated Share of Search among induction pans brands worldwide, from 32.5% to 28.4%.

Other head-to-heads among induction pans brands

How each brand is measured

Brandwave collects information about searches that people make online using Le Creuset’s and Ninja’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Le Creuset

1 branded search term

  • le creuset

Ninja

1 branded search term

  • ninja air fryer

How the Brand Demand Index is measured

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