JetBlack vs Zwift:Which is searched more?
In September 2026, Zwift had more branded searches than JetBlack among indoor cycling trainer brands worldwide. Zwift was estimated to have 490K branded searches compared to JetBlack’s 16.1K, and held a 73.8% Share of Search versus JetBlack’s 2.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, JetBlack or Zwift?
Compare brands that offer indoor bicycle trainers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Zwift, JetBlack. The figures are in the table below the chart.
View monthly share of search table
| Month | Zwift | Wahoo | Tacx | JetBlack | Elite | Saris |
|---|---|---|---|---|---|---|
| Oct 2025 | 70.7% | 13.2% | 8.5% | 2.9% | 3.2% | 1.5% |
| Nov 2025 | 72.5% | 13.2% | 7.6% | 3% | 2.7% | 1.1% |
| Dec 2025 | 73% | 13.9% | 7.5% | 2.1% | 2.4% | 1.1% |
| Jan 2026 | 75.5% | 12.2% | 6.9% | 1.9% | 2.6% | 0.95% |
| Feb 2026 | 75.2% | 12.5% | 6.6% | 1.6% | 2.5% | 1.7% |
| Mar 2026 | 72.6% | 13.9% | 6.2% | 1.5% | 2.2% | 3.7% |
| Apr 2026 | 68% | 17.2% | 6.9% | 1.4% | 2.2% | 4.3% |
| May 2026 | 68.6% | 16.9% | 5.8% | 1.4% | 2.1% | 5.2% |
| Jun 2026 | 66.2% | 17.3% | 6.7% | 1.6% | 2.1% | 6.1% |
| Jul 2026 | 69.8% | 16.6% | 5.7% | 1.6% | 2.1% | 4.1% |
| Aug 2026 | 71.1% | 15.9% | 5.9% | 1.6% | 2.2% | 3.3% |
| Sep 2026 | 73.8% | 14% | 5.9% | 2.4% | 2.1% | 1.8% |
How has the JetBlack and Zwift comparison changed over the last 12 months?
3 findings
- Zwift was ahead of JetBlack in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, JetBlack’s estimated Share of Search among indoor cycling trainer brands worldwide moved from 2.9% to 2.4%, and its estimated monthly branded searches moved from 23.2K to 16.1K.
- Across the 12 months ending September 2026, Zwift’s estimated Share of Search among indoor cycling trainer brands worldwide moved from 70.7% to 73.8%, and its estimated monthly branded searches moved from 559K to 490K.
How did search popularity change for indoor cycling trainer brands worldwide in September 2026?
2 changes
In September 2026, JetBlack overtook Saris and Elite to rank 4th among indoor cycling trainer brands worldwide, with 2.4% estimated Share of Search.
In September 2026, Zwift gained estimated Share of Search among indoor cycling trainer brands worldwide, from 71.1% to 73.8%.
Other head-to-heads among indoor cycling trainer brands
How each brand is measured
Brandwave collects information about searches that people make online using JetBlack’s and Zwift’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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