Jumbo vs MINI:Which is searched more?
In September 2026, Jumbo had more branded searches than MINI among incense Sticks brands worldwide. Jumbo was estimated to have 9.1M branded searches compared to MINI’s 1.2M, and held an 88.2% Share of Search versus MINI’s 11.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Jumbo or MINI?
Compare the incense sticks brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Jumbo, MINI. The figures are in the table below the chart.
View monthly share of search table
| Month | Jumbo | MINI | Sage |
|---|---|---|---|
| Oct 2025 | 88.1% | 11.8% | 0.1% |
| Nov 2025 | 88.1% | 11.8% | 0.12% |
| Dec 2025 | 90% | 9.9% | 0.1% |
| Jan 2026 | 85.9% | 14% | 0.11% |
| Feb 2026 | 85.9% | 14% | 0.09% |
| Mar 2026 | 88.2% | 11.8% | 0.08% |
| Apr 2026 | 88.2% | 11.8% | 0.06% |
| May 2026 | 88.2% | 11.8% | 0.06% |
| Jun 2026 | 88.2% | 11.8% | 0.06% |
| Jul 2026 | 88.2% | 11.8% | 0.06% |
| Aug 2026 | 88.2% | 11.8% | 0.06% |
| Sep 2026 | 88.2% | 11.8% | 0.06% |
How has the Jumbo and MINI comparison changed over the last 12 months?
3 findings
- Jumbo was ahead of MINI in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Jumbo’s estimated Share of Search among incense Sticks brands worldwide moved from 88.1% to 88.2%, and its estimated monthly branded searches held steady at 9.1M.
- Across the 12 months ending September 2026, MINI’s estimated Share of Search among incense Sticks brands worldwide held steady at 11.8%, and its estimated monthly branded searches held steady at 1.2M.
How did search popularity change for incense Sticks brands worldwide in September 2026?
0 changes
Neither Jumbo nor MINI moved beyond provider rounding among incense Sticks brands in September 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Jumbo’s and MINI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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