Customer.io vs OneSignal:Which is searched more?
In August 2026, OneSignal had more branded searches than Customer.io among in app messaging platforms worldwide. OneSignal was estimated to have 59.9K branded searches compared to Customer.io’s 12.9K, and held a 35.1% Share of Search versus Customer.io’s 7.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Customer.io or OneSignal?
Compare the platforms used to message users inside apps. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for OneSignal, Customer.io. The figures are in the table below the chart.
View monthly share of search table
| Month | OneSignal | Customer.io |
|---|---|---|
| Oct 2025 | 32.8% | 6.6% |
| Nov 2025 | 33.2% | 5.6% |
| Dec 2025 | 32.9% | 6.6% |
| Jan 2026 | 32.9% | 6.6% |
| Feb 2026 | 28.8% | 7.1% |
| Mar 2026 | 32.8% | 6.6% |
| Apr 2026 | 32.8% | 6.6% |
| May 2026 | 32.9% | 6.6% |
| Jun 2026 | 32.3% | 6.6% |
| Jul 2026 | 35% | 7.5% |
| Aug 2026 | 35.1% | 7.5% |
| Sep 2026 | — | — |
How has the Customer.io and OneSignal comparison changed over the last 12 months?
3 findings
- OneSignal was ahead of Customer.io in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Customer.io’s estimated Share of Search among in app messaging platforms worldwide moved from 6.6% to 7.5%, and its estimated monthly branded searches moved from 13.1K to 12.9K.
- Across the 11 months ending August 2026, OneSignal’s estimated Share of Search among in app messaging platforms worldwide moved from 32.8% to 35.1%, and its estimated monthly branded searches moved from 64.8K to 59.9K.
How did search popularity change for in app messaging platforms worldwide in August 2026?
1 change
Customer.io’s estimated Share of Search among in app messaging platforms worldwide has gained ground for 3 months in a row, from 6.6% to 7.5% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Customer.io’s and OneSignal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Customer.io
9 branded search terms
- customer io
- customer io crm
- customer io email
- customer io forms
- customer io pricing
- customer io push notifications
- customer io sms
- customer io whatsapp
- Customer.io
OneSignal
23 branded search terms
- app onesignal
- in app messaging onesignal
- one signal
- one signal notifications
- one signal push
- OneSignal
- onesignal app
- onesignal com
- onesignal email
- onesignal free plan
- onesignal in app messaging
- onesignal mobile push
- onesignal notification
- onesignal plans
- onesignal pricing
- onesignal push
- onesignal push notification
- onesignal sms
- onesignal sms pricing
- onesignal web
- onesignal web push
- onesignal web push notification
- onesignal whatsapp
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.