Airship vs Customer.io:Which is more popular by branded search?
In August 2026, Customer.io had more branded searches than Airship among in app messaging platforms worldwide. Customer.io was estimated to have 12.9K branded searches compared to Airship’s 2.2K, and held a 7.5% Share of Search versus Airship’s 1.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Airship or Customer.io?
Compare the platforms used to message users inside apps. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Customer.io, Airship. The figures are in the table below the chart.
View monthly share of search table
| Month | Braze | OneSignal | Customer.io | Airship | Iterable |
|---|---|---|---|---|---|
| Oct 2025 | 58.8% | 32.8% | 6.6% | 1.3% | 0.5% |
| Nov 2025 | 59.6% | 33.2% | 5.6% | 1.1% | 0.43% |
| Dec 2025 | 58.8% | 32.9% | 6.6% | 1.2% | 0.49% |
| Jan 2026 | 58.8% | 32.9% | 6.6% | 1.2% | 0.51% |
| Feb 2026 | 62.2% | 28.8% | 7.1% | 1.5% | 0.45% |
| Mar 2026 | 58.2% | 32.8% | 6.6% | 1.9% | 0.53% |
| Apr 2026 | 58.4% | 32.8% | 6.6% | 1.8% | 0.45% |
| May 2026 | 58.3% | 32.9% | 6.6% | 1.7% | 0.53% |
| Jun 2026 | 58.6% | 32.3% | 6.6% | 2% | 0.49% |
| Jul 2026 | 55.2% | 35% | 7.5% | 1.8% | 0.48% |
| Aug 2026 | 55.7% | 35.1% | 7.5% | 1.3% | 0.46% |
| Sep 2026 | — | — | — | — | — |
How has the Airship and Customer.io comparison changed over the last 12 months?
3 findings
- Customer.io was ahead of Airship in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Airship’s estimated Share of Search among in app messaging platforms worldwide held steady at 1.3%, and its estimated monthly branded searches moved from 2.6K to 2.2K.
- Across the 11 months ending August 2026, Customer.io’s estimated Share of Search among in app messaging platforms worldwide moved from 6.6% to 7.5%, and its estimated monthly branded searches moved from 13.1K to 12.9K.
How did search popularity change for in app messaging platforms worldwide in August 2026?
2 changes
In August 2026, Airship lost estimated Share of Search among in app messaging platforms worldwide, from 1.8% to 1.3%.
Customer.io’s estimated Share of Search among in app messaging platforms worldwide has gained ground for 3 months in a row, from 6.6% to 7.5% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Airship’s and Customer.io’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Airship
8 branded search terms
- airship app
- airship com
- airship notification
- airship notifications
- airship pricing
- airship push
- airship push notifications
- urban airship
Customer.io
9 branded search terms
- customer io
- customer io crm
- customer io email
- customer io forms
- customer io pricing
- customer io push notifications
- customer io sms
- customer io whatsapp
- Customer.io
Put your own brand in this comparison
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