Brandwave

Craftsman vs Ryobi:Which is more popular?

In September 2026, Ryobi had more branded searches than Craftsman among impact wrench brands worldwide. Ryobi had about 660,000 branded searches, while Craftsman had 301,000. Ryobi made up 14.2% of all impact wrench brand searches we track, and Craftsman accounted for 6.5%. When we asked ChatGPT and Google AI Overviews about impact wrench brands, Ryobi appeared in four of the five answers and Craftsman in none.

Among impact wrench brands worldwide in September 2026

Who do people search for more?

Ryobi, about 2 searches for every 1 for Craftsman

Ryobi 660K searchesCraftsman 301K searches

Who does AI mention more?

Ryobi, mentioned in 4 of 5 answers, Craftsman in 0

Ryobi in 4 of 5Craftsman in 0 of 5

Who does AI recommend more?

Ryobi, the only one of the two named

Ryobi first in 4Craftsman never named

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Top impact wrench brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ryobi was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Craftsman did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Milwaukee1st
  2. DeWalt2nd
  3. Makita3rd
  4. Ryobi4th
  5. Ingersoll Rand5th
  6. Craftsman–
  7. Kobalt–
  8. Bosch–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Milwaukee5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DeWalt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Makita4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ryobi4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ingersoll Rand2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Craftsman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kobalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about impact wrench brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Craftsman or Ryobi more popular in search?

This chart shows how often people search Google for Craftsman and Ryobi by name. Each line represents a brand's share of searches for all eight impact wrench brands we track, month by month, from English-language searches worldwide.

Craftsman and Ryobi among impact wrench brands worldwide, by month

Share of searches by month for Ryobi, Craftsman. The figures are in the table below the chart.

View monthly share of searches table
MonthMilwaukeeMakitaDeWaltRyobiCraftsmanIngersoll RandKobaltBosch
Oct 202541.6%26.1%12.5%11.9%4.6%1.7%1.7%0.08%
Nov 202538.2%24.4%14%15.7%4.2%1.5%1.9%0.11%
Dec 202540.8%21.6%15%13.7%5.5%1.3%2%0.08%
Jan 202639.3%21.1%14.5%14.7%6.5%1.9%1.9%0.09%
Feb 202640.1%21.1%14.8%12.3%8.1%2%1.6%0.1%
Mar 202636%22.8%13.2%15.4%8.9%1.8%1.8%0.09%
Apr 202638%20.4%14%16.2%7.6%1.9%1.9%0.09%
May 202637.4%20.3%13.8%17.1%7.5%1.9%1.9%0.09%
Jun 202637.3%20.2%13.7%17.8%7.5%1.8%1.5%0.09%
Jul 202641.2%18.3%12.4%16.1%8.3%2%1.7%0.1%
Aug 202638.4%20.8%14.1%15%7.7%1.9%1.9%0.11%
Sep 202639.3%21.6%14.5%14.2%6.5%1.9%1.9%0.12%

How has the Craftsman and Ryobi comparison changed over the last 12 months?

3 findings
  • Ryobi was ahead of Craftsman in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Craftsman’s share of searches among impact wrench brands worldwide moved from 4.6% to 6.5%, and its estimated monthly branded searches moved from 246K to 301K.
  • Across the 12 months ending September 2026, Ryobi’s share of searches among impact wrench brands worldwide moved from 11.9% to 14.2%, and its estimated monthly branded searches moved from 641K to 660K.

How did search popularity change for impact wrench brands worldwide in September 2026?

2 changes
  1. In September 2026, Craftsman lost share of searches among impact wrench brands worldwide, from 7.7% to 6.5%.

  2. In September 2026, Ryobi lost share of searches among impact wrench brands worldwide, from 15% to 14.2%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Craftsman’s and Ryobi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Craftsman

1 branded search term

  • craftsman

Ryobi

2 branded search terms

  • ryobi
  • ryobi tool

How the Brand Demand Index is measured

Other head-to-heads among impact wrench brands

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