Brandwave

DeWalt vs Milwaukee:Which is searched more?

In September 2026, Milwaukee had more branded searches than DeWalt among impact wrench brands worldwide. Milwaukee was estimated to have 1.8M branded searches compared to DeWalt’s 673K, and held a 43.9% Share of Search versus DeWalt’s 16.2%. These are worldwide searches for English-language branded terms.

Share of Search among impact wrench brands worldwide in September 2026Which is more popular in search, DeWalt or Milwaukee?
DeWalt16.2%673K searches
vs
Milwaukee43.9%1.8M searches

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Which is more popular in search, DeWalt or Milwaukee?

Compare the impact wrench brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

DeWalt and Milwaukee among impact wrench brands worldwide, by month

Share of Search by month for Milwaukee, DeWalt. The figures are in the table below the chart.

View monthly share of search table
MonthMilwaukeeMakitaDeWaltCraftsmanBoschIngersoll RandKobalt
Oct 202545.2%28.3%13.6%5%4.1%2%1.8%
Nov 202543.8%28%16.1%4.8%3.3%1.9%2.1%
Dec 202545.7%24.1%16.8%6.1%3.5%1.6%2.2%
Jan 202644.2%23.7%16.2%7.3%4.1%2.3%2.2%
Feb 202644.2%23.2%16.2%8.9%3.4%2.3%1.8%
Mar 202640.9%25.9%15.1%10.1%3.8%2.2%2%
Apr 202643.5%23.3%16%8.7%4%2.3%2.2%
May 202643.4%23.5%15.9%8.7%4%2.3%2.1%
Jun 202643.5%23.6%16%8.8%4%2.3%1.8%
Jul 202646.9%20.8%14.1%9.4%4.3%2.5%1.9%
Aug 202643%23.3%15.8%8.6%4.8%2.3%2.1%
Sep 202643.9%24.1%16.2%7.2%4%2.3%2.2%

How has the DeWalt and Milwaukee comparison changed over the last 12 months?

  • Milwaukee was ahead of DeWalt in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, DeWalt’s estimated Share of Search among impact wrench brands worldwide moved from 13.6% to 16.2%, and its estimated monthly branded searches held steady at 673K.
  • Across the 12 months ending September 2026, Milwaukee’s estimated Share of Search among impact wrench brands worldwide moved from 45.2% to 43.9%, and its estimated monthly branded searches moved from 2.2M to 1.8M.

How did search popularity change for impact wrench brands worldwide in September 2026?

  1. In September 2026, Milwaukee gained estimated Share of Search among impact wrench brands worldwide, from 43% to 43.9%.

Other head-to-heads among impact wrench brands

How each brand is measured

Brandwave collects information about searches that people make online using DeWalt’s and Milwaukee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DeWalt

1 branded search term

  • dewalt

Milwaukee

1 branded search term

  • milwaukee

How the Brand Demand Index is measured

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