HiBob vs Personio:Which is more popular by branded search?
In August 2026, Personio had more branded searches than HiBob among HR software brands worldwide. Personio was estimated to have 138K branded searches compared to HiBob’s 117K, and held a 23.8% Share of Search versus HiBob’s 20.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, HiBob or Personio?
Compare the hr software brands HR teams run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Personio, HiBob. The figures are in the table below the chart.
View monthly share of search table
| Month | BambooHR | Personio | HiBob | Gusto | Namely | Zenefits |
|---|---|---|---|---|---|---|
| Oct 2025 | 43.5% | 26.1% | 18.2% | 12.2% | 0.01% | <0.01% |
| Nov 2025 | 40.4% | 27.9% | 19.4% | 12.3% | 0.01% | <0.01% |
| Dec 2025 | 42.4% | 24.1% | 20.3% | 13.2% | 0.02% | <0.01% |
| Jan 2026 | 42% | 25.2% | 17.5% | 15.3% | 0.02% | <0.01% |
| Feb 2026 | 36.6% | 25% | 21.2% | 17.2% | 0.02% | <0.01% |
| Mar 2026 | 43.7% | 22.5% | 19% | 14.9% | 0.01% | <0.01% |
| Apr 2026 | 44.1% | 21.6% | 18.3% | 16% | 0.02% | <0.01% |
| May 2026 | 40.8% | 22.9% | 19.4% | 16.8% | 0.01% | <0.01% |
| Jun 2026 | 40.9% | 24.3% | 20.6% | 14.1% | 0.01% | <0.01% |
| Jul 2026 | 41.1% | 24% | 20.3% | 14.5% | 0.01% | <0.01% |
| Aug 2026 | 42.9% | 23.8% | 20.1% | 13.1% | 0.01% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the HiBob and Personio comparison changed over the last 12 months?
3 findings
- Personio was ahead of HiBob in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, HiBob’s estimated Share of Search among HR software brands worldwide moved from 18.2% to 20.1%, and its estimated monthly branded searches moved from 118K to 117K.
- Across the 11 months ending August 2026, Personio’s estimated Share of Search among HR software brands worldwide moved from 26.1% to 23.8%, and its estimated monthly branded searches moved from 169K to 138K.
How did search popularity change for HR software brands worldwide in August 2026?
1 change
Estimated monthly branded searches for Personio worldwide fell 18.3% over 11 measured months, from 169K to 138K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using HiBob’s and Personio’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
HiBob
18 branded search terms
- bob hr
- HiBob
- hibob app
- hibob company
- hibob cost
- hibob demo
- hibob hr
- hibob hr software
- hibob hr system
- hibob hris
- hibob integrations
- hibob onboarding
- hibob payroll
- hibob performance management
- hibob platform
- hibob pricing
- hibob software
- hibob.com
Personio
10 branded search terms
- Personio
- personio app
- personio com
- personio de
- personio hr
- personio hr software
- personio payroll
- personio pricing
- personio software
- personio.com
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.