Dettol vs Domex:Which is searched more?
In September 2026, Dettol had more branded searches than Domex among household cleaning brands worldwide. Dettol was estimated to have 246K branded searches compared to Domex’s 74K, and held a 48% Share of Search versus Domex’s 14.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Dettol or Domex?
Compare the household cleaning brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Dettol, Domex. The figures are in the table below the chart.
View monthly share of search table
| Month | Dettol | Harpic | Domex | Ajax | White King | Pine O Cleen |
|---|---|---|---|---|---|---|
| Oct 2025 | 48.4% | 32.5% | 14.6% | 3.6% | 0.87% | 0.12% |
| Nov 2025 | 51.5% | 28.2% | 15.5% | 3.8% | 0.92% | 0.1% |
| Dec 2025 | 50.1% | 27.5% | 18.4% | 3% | 0.9% | 0.12% |
| Jan 2026 | 51.4% | 28.2% | 15.5% | 3.8% | 0.92% | 0.15% |
| Feb 2026 | 46.4% | 31.2% | 17.1% | 4.2% | 1% | 0.14% |
| Mar 2026 | 48.4% | 32.5% | 14.6% | 3.6% | 0.87% | 0.14% |
| Apr 2026 | 48.4% | 32.5% | 14.6% | 3.6% | 0.87% | 0.14% |
| May 2026 | 48.4% | 32.5% | 14.6% | 3.6% | 0.87% | 0.17% |
| Jun 2026 | 47.5% | 31.9% | 14.3% | 5.2% | 0.85% | 0.19% |
| Jul 2026 | 48% | 32.2% | 14.4% | 4.3% | 0.86% | 0.17% |
| Aug 2026 | 47.5% | 31.9% | 14.3% | 5.2% | 0.85% | 0.17% |
| Sep 2026 | 48% | 32.2% | 14.4% | 4.3% | 0.86% | 0.17% |
How has the Dettol and Domex comparison changed over the last 12 months?
3 findings
- Dettol was ahead of Domex in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dettol’s estimated Share of Search among household cleaning brands worldwide moved from 48.4% to 48%, and its estimated monthly branded searches held steady at 246K.
- Across the 12 months ending September 2026, Domex’s estimated Share of Search among household cleaning brands worldwide moved from 14.6% to 14.4%, and its estimated monthly branded searches held steady at 74K.
How did search popularity change for household cleaning brands worldwide in September 2026?
0 changes
Neither Dettol nor Domex moved beyond provider rounding among household cleaning brands in September 2026.
Other head-to-heads among household cleaning brands
How each brand is measured
Brandwave collects information about searches that people make online using Dettol’s and Domex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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