Lodgify vs Smoobu:Which is searched more?
In September 2026, Lodgify had more branded searches than Smoobu among hospitality property management software worldwide. Lodgify was estimated to have 41K branded searches compared to Smoobu’s 33.1K, and held a 21% Share of Search versus Smoobu’s 17%. These are worldwide searches for English-language branded terms.
Follow Lodgify vs Smoobu and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Lodgify or Smoobu?
Compare the hospitality property management software people book with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Lodgify, Smoobu. The figures are in the table below the chart.
View monthly share of search table
| Month | Guesty | Lodgify | Hostaway | Smoobu | Beds24 | Travelnest |
|---|---|---|---|---|---|---|
| Oct 2025 | 23.7% | 22.6% | 18.5% | 18.3% | 12.3% | 4.5% |
| Nov 2025 | 23.3% | 27.5% | 15.1% | 18.2% | 12.2% | 3.6% |
| Dec 2025 | 25.8% | 24.6% | 16.6% | 16.4% | 13.4% | 3.3% |
| Jan 2026 | 22.2% | 25.8% | 17.4% | 17.1% | 14% | 3.4% |
| Feb 2026 | 23.9% | 22.8% | 18.7% | 18.5% | 12.4% | 3.7% |
| Mar 2026 | 24.6% | 23.6% | 15.9% | 19.2% | 12.8% | 3.8% |
| Apr 2026 | 24.4% | 23.5% | 15.8% | 19% | 12.7% | 4.7% |
| May 2026 | 23.7% | 22.6% | 18.5% | 18.4% | 12.3% | 4.5% |
| Jun 2026 | 25.6% | 20% | 16.4% | 19.8% | 13.3% | 4.9% |
| Jul 2026 | 25.6% | 20% | 16.4% | 19.8% | 13.3% | 4.8% |
| Aug 2026 | 26.6% | 20.8% | 17% | 16.8% | 13.8% | 5% |
| Sep 2026 | 26.9% | 21% | 17.1% | 17% | 13.9% | 4.1% |
How has the Lodgify and Smoobu comparison changed over the last 12 months?
3 findings
- Lodgify was ahead of Smoobu in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Lodgify’s estimated Share of Search among hospitality property management software worldwide moved from 22.6% to 21%, and its estimated monthly branded searches moved from 40.9K to 41K.
- Across the 12 months ending September 2026, Smoobu’s estimated Share of Search among hospitality property management software worldwide moved from 18.3% to 17%, and its estimated monthly branded searches held steady at 33.1K.
How did search popularity change for hospitality property management software worldwide in September 2026?
1 change
Lodgify’s estimated Share of Search among hospitality property management software worldwide has gained ground for 3 months in a row, from 20% to 21% in September 2026.
Other head-to-heads among hospitality property management software
How each brand is measured
Brandwave collects information about searches that people make online using Lodgify’s and Smoobu’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.