KEF vs Samsung:Which is more popular?
In September 2026, KEF had more branded searches than Samsung among home cinema brands worldwide. KEF had about 143,000 branded searches, while Samsung had 110,000. KEF made up 1.6% of all home cinema brand searches we track, and Samsung accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about home cinema brands, KEF and Samsung each appeared in two of the five answers. Samsung was mentioned before KEF in two out of three answers.
Who do people search for more?
KEF, about 30% more searches than Samsung
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Samsung, named ahead of KEF in 2 of 3 answers
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Top home cinema brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, KEF and Samsung were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Samsung was listed before KEF in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Sony3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
JBL2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sonos2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
JVC2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- KEF2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Klipsch2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Samsung2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Denon2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Marantz2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
LG2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about home cinema brands
5 answers
Asked ChatGPT
“Which home cinema brand should I buy?”
Asked ChatGPT
“What are the best home cinema brands?”
Asked ChatGPT
“What's the best home cinema brand for a movie room?”
Searched Google, AI Overview
“home theatre system”
Searched Google, AI Overview
“dolby atmos system”
- 1LG
- 1
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is KEF or Samsung more popular in search?
This chart shows how often people search Google for KEF and Samsung by name. Each line represents a brand's share of searches for all 12 home cinema brands we track, month by month, from English-language searches worldwide.
Share of searches by month for KEF, Samsung. The figures are in the table below the chart.
View monthly share of searches table
| Month | JBL | Sony | Sonos | JVC | KEF | Klipsch | Samsung | Denon | Marantz | LG | Bose | Yamaha |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 42.4% | 37% | 8.5% | 3.8% | 2.1% | 1.4% | 1.4% | 1.4% | 1.1% | 0.28% | 0.31% | 0.29% |
| Nov 2025 | 45.5% | 35.1% | 9.3% | 2.8% | 1.6% | 1.5% | 1.3% | 1.3% | 0.84% | 0.25% | 0.28% | 0.29% |
| Dec 2025 | 47% | 35.5% | 7.6% | 2.8% | 1.6% | 1.5% | 1% | 1.2% | 1% | 0.2% | 0.28% | 0.26% |
| Jan 2026 | 43.3% | 38.4% | 7.3% | 2.7% | 1.9% | 1.8% | 1.2% | 1.5% | 1.2% | 0.24% | 0.26% | 0.28% |
| Feb 2026 | 39.8% | 40.4% | 7.6% | 3.4% | 2% | 1.5% | 1.9% | 1.5% | 1% | 0.31% | 0.27% | 0.27% |
| Mar 2026 | 39.9% | 39.5% | 8.9% | 3.3% | 1.9% | 1.5% | 1.8% | 1.5% | 0.98% | 0.29% | 0.26% | 0.24% |
| Apr 2026 | 49.6% | 34.4% | 6.5% | 2.4% | 1.6% | 1.3% | 1.3% | 1.3% | 0.88% | 0.26% | 0.24% | 0.2% |
| May 2026 | 45.6% | 36% | 8.1% | 3% | 1.7% | 1.3% | 1.3% | 1.3% | 0.89% | 0.27% | 0.24% | 0.21% |
| Jun 2026 | 46.5% | 36.7% | 6.8% | 3% | 1.7% | 1.4% | 1.4% | 1.1% | 0.74% | 0.27% | 0.25% | 0.19% |
| Jul 2026 | 43.9% | 40.4% | 6.4% | 2.3% | 1.7% | 1.3% | 1.6% | 1% | 0.86% | 0.26% | 0.23% | 0.17% |
| Aug 2026 | 43.6% | 39.7% | 7.3% | 2.2% | 1.6% | 1.5% | 1.5% | 0.98% | 0.98% | 0.24% | 0.22% | 0.19% |
| Sep 2026 | 42.2% | 41% | 7.7% | 2.3% | 1.6% | 1.3% | 1.3% | 1% | 1% | 0.21% | 0.19% | 0.19% |
How has the KEF and Samsung comparison changed over the last 12 months?
3 findings
- KEF was ahead of Samsung in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, KEF’s share of searches among home cinema brands worldwide moved from 2.1% to 1.6%, and its estimated monthly branded searches moved from 168K to 143K.
- Across the 12 months ending September 2026, Samsung’s share of searches among home cinema brands worldwide moved from 1.4% to 1.3%, and its estimated monthly branded searches held steady at 110K.
How did search popularity change for home cinema brands worldwide in September 2026?
1 change
Estimated monthly branded searches for KEF worldwide fell 14.9% over 12 measured months, from 168K to 143K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using KEF’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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