Microsoft Clarity vs Smartlook:Which is searched more?
In September 2026, Microsoft Clarity had more branded searches than Smartlook among heatmap tools worldwide. Microsoft Clarity had about 165,000 branded searches, while Smartlook had 14,800. Microsoft Clarity made up 28.1% of all heatmap tool searches we track, and Smartlook accounted for 2.5%. These are worldwide searches for English-language branded terms.
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Is Microsoft Clarity or Smartlook more popular in search?
Compare the heatmap tools teams measure with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Microsoft Clarity, Smartlook. The figures are in the table below the chart.
View monthly share of searches table
| Month | PostHog | Microsoft Clarity | Hotjar | Contentsquare | Smartlook | Fullstory | Crazy Egg | Lucky Orange | Mouseflow |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.6% | 24.8% | 30.9% | 5% | 4.1% | 4.1% | 3.3% | 1.5% | 1.8% |
| Nov 2025 | 26.6% | 26.7% | 27.3% | 4.4% | 4.4% | 3.6% | 3.6% | 1.6% | 2% |
| Dec 2025 | 28.7% | 28.8% | 24.4% | 3.9% | 4.7% | 3.2% | 3.2% | 1.4% | 1.7% |
| Jan 2026 | 29.2% | 29.4% | 24.6% | 4.8% | 3.9% | 2.6% | 2.6% | 1.4% | 1.4% |
| Feb 2026 | 23.8% | 35.7% | 20.6% | 5.8% | 4.8% | 2.7% | 3.2% | 1.8% | 1.7% |
| Mar 2026 | 37.1% | 30.8% | 14.6% | 5% | 4.1% | 2.3% | 2.7% | 1.5% | 1.8% |
| Apr 2026 | 28.3% | 35% | 17% | 5.7% | 4.7% | 3.2% | 3.1% | 1.4% | 1.7% |
| May 2026 | 32.1% | 39.7% | 13.4% | 4.3% | 3.5% | 2% | 2.4% | 1.3% | 1.3% |
| Jun 2026 | 39.1% | 32.3% | 15.5% | 3.5% | 2.9% | 2.9% | 1.9% | 0.87% | 1.1% |
| Jul 2026 | 41.8% | 34.7% | 10.9% | 3.8% | 3.1% | 2.1% | 1.7% | 0.76% | 1.1% |
| Aug 2026 | 41.7% | 34.4% | 10.9% | 3.1% | 3.1% | 3.1% | 1.7% | 0.93% | 1.1% |
| Sep 2026 | 41.8% | 28.1% | 19.6% | 3.1% | 2.5% | 1.7% | 1.7% | 0.77% | 0.75% |
How has the Microsoft Clarity and Smartlook comparison changed over the last 12 months?
3 findings
- Microsoft Clarity was ahead of Smartlook in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Microsoft Clarity’s share of searches among heatmap tools worldwide moved from 24.8% to 28.1%, and its estimated monthly branded searches moved from 111K to 165K.
- Across the 12 months ending September 2026, Smartlook’s share of searches among heatmap tools worldwide moved from 4.1% to 2.5%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
How did search popularity change for heatmap tools worldwide in September 2026?
2 changes
In September 2026, Microsoft Clarity lost share of searches among heatmap tools worldwide, from 34.4% to 28.1%.
In September 2026, Smartlook lost share of searches among heatmap tools worldwide, from 3.1% to 2.5%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Microsoft Clarity’s and Smartlook’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Microsoft Clarity
2 branded search terms
- microsoft clarity
- microsoft clarity heatmap
Smartlook
1 branded search term
- smartlook
Other head-to-heads among heatmap tools
PostHog vs Microsoft Clarity: compare search popularity
PostHog vs Hotjar: compare search popularity- PostHog vs Contentsquare: compare search popularity
- PostHog vs Smartlook: compare search popularity
- Microsoft Clarity vs Hotjar: compare search popularity
- Microsoft Clarity vs Contentsquare: compare search popularity
Put your own brand in this comparison
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