JBL vs Sony:Which is searched more?
In September 2026, JBL had more branded searches than Sony among headphone brands worldwide. JBL was estimated to have 4.4M branded searches compared to Sony’s 3.6M, and held a 17.3% Share of Search versus Sony’s 14.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, JBL or Sony?
Compare the headphone and earbud brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for JBL, Sony. The figures are in the table below the chart.
View monthly share of search table
| Month | AirPods | JBL | Sony | Beats | Skullcandy | Jabra | Sennheiser | Bose | Marshall |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 63.8% | 15.6% | 11.3% | 5.8% | 2.1% | 1.4% | 0.02% | <0.01% | <0.01% |
| Nov 2025 | 62.9% | 17.2% | 11.3% | 5.5% | 2% | 1.1% | 0.02% | <0.01% | <0.01% |
| Dec 2025 | 62.1% | 18.1% | 11.4% | 5.4% | 2% | 0.89% | 0.02% | <0.01% | <0.01% |
| Jan 2026 | 57.3% | 19.2% | 14.1% | 5.9% | 2.2% | 1.2% | 0.02% | <0.01% | <0.01% |
| Feb 2026 | 57.1% | 17.6% | 15% | 6.3% | 2.3% | 1.6% | 0.02% | <0.01% | <0.01% |
| Mar 2026 | 59.9% | 16.5% | 13.9% | 5.7% | 2.5% | 1.4% | 0.02% | <0.01% | <0.01% |
| Apr 2026 | 53.1% | 23.3% | 14% | 5.9% | 2.2% | 1.5% | 0.02% | <0.01% | <0.01% |
| May 2026 | 54.1% | 21.8% | 14.6% | 6% | 2.2% | 1.3% | 0.02% | <0.01% | <0.01% |
| Jun 2026 | 54.6% | 21.9% | 14.2% | 5.8% | 2.1% | 1.3% | 0.02% | <0.01% | <0.01% |
| Jul 2026 | 53.3% | 21.4% | 16.2% | 5.7% | 2.1% | 1.3% | 0.02% | <0.01% | <0.01% |
| Aug 2026 | 54.4% | 20.9% | 15.8% | 5.3% | 2.4% | 1.2% | 0.02% | <0.01% | <0.01% |
| Sep 2026 | 59.1% | 17.3% | 14.2% | 5.9% | 2.2% | 1.2% | 0.02% | <0.01% | <0.01% |
How has the JBL and Sony comparison changed over the last 12 months?
3 findings
- JBL was ahead of Sony in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, JBL’s estimated Share of Search among headphone brands worldwide moved from 15.6% to 17.3%, and its estimated monthly branded searches moved from 4M to 4.4M.
- Across the 12 months ending September 2026, Sony’s estimated Share of Search among headphone brands worldwide moved from 11.3% to 14.2%, and its estimated monthly branded searches moved from 2.9M to 3.6M.
How did search popularity change for headphone brands worldwide in September 2026?
2 changes
In September 2026, JBL lost estimated Share of Search among headphone brands worldwide, from 20.9% to 17.3%.
In September 2026, Sony lost estimated Share of Search among headphone brands worldwide, from 15.8% to 14.2%.
Other head-to-heads among headphone brands
How each brand is measured
Brandwave collects information about searches that people make online using JBL’s and Sony’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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