Brandwave

Pit Boss vs Traeger:Which is searched more?

In September 2026, Pit Boss and Traeger were level on Share of Search among grill mat brands worldwide, with an estimated 92.1K versus 90.5K branded searches, at 8.2% and 8% estimated Share of Search. These are worldwide searches for English-language branded terms.

Share of Search among grill mat brands worldwide in September 2026Which is more popular in search, Pit Boss or Traeger?
Pit Boss8.2%92.1K searches
vs
Traeger8%90.5K searches

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Which is more popular in search, Pit Boss or Traeger?

Compare the grill mat brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Pit Boss and Traeger among grill mat brands worldwide, by month

Share of Search by month for Pit Boss, Traeger. The figures are in the table below the chart.

View monthly share of search table
MonthWeberCuisinartNapoleonPit BossTraeger
Oct 202557.6%18.7%8%7.3%8.4%
Nov 202552%20.6%6.7%9.4%11.3%
Dec 202550.5%22%5.8%9.7%12.1%
Jan 202654.8%21.8%7.1%6.7%9.7%
Feb 202659.4%15.5%9.4%7.1%8.5%
Mar 202659.9%12.3%14.2%6.9%6.7%
Apr 202663%7.6%16.9%6.3%6.2%
May 202663%8.1%16.1%6.1%6.7%
Jun 202658.5%8.7%16.2%7.9%8.7%
Jul 202659.3%11.8%15.1%7.3%6.5%
Aug 202660.5%13.6%12.1%6.5%7.4%
Sep 202659.5%14.6%9.6%8.2%8%

How has the Pit Boss and Traeger comparison changed over the last 12 months?

  • The lead changed hands 5 times in the 12 months ending September 2026: Pit Boss took it in March 2026, Traeger took it in May 2026, Pit Boss took it in July 2026, Traeger took it in August 2026, Pit Boss took it in September 2026.
  • Across the 12 months ending September 2026, Pit Boss’ estimated Share of Search among grill mat brands worldwide moved from 7.3% to 8.2%, and its estimated monthly branded searches moved from 78.6K to 92.1K.
  • Across the 12 months ending September 2026, Traeger’s estimated Share of Search among grill mat brands worldwide moved from 8.4% to 8%, and its estimated monthly branded searches held steady at 90.5K.

How did search popularity change for grill mat brands worldwide in September 2026?

  1. In September 2026, Pit Boss overtook Traeger to rank 4th among grill mat brands worldwide, with 8.2% estimated Share of Search.

  2. In September 2026, Traeger gained estimated Share of Search among grill mat brands worldwide, from 7.4% to 8%.

Other head-to-heads among grill mat brands

How each brand is measured

Brandwave collects information about searches that people make online using Pit Boss’ and Traeger’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Pit Boss

2 branded search terms

  • pit boss
  • pit boss grills

Traeger

1 branded search term

  • traeger

How the Brand Demand Index is measured

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