Brandwave

Grammar and writing assistants:Which brands are most popular in search?

In August 2026, Grammarly was the most searched among grammar and writing assistants worldwide, with an estimated 4.1M branded searches and 92% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Grammarly92%
  2. LanguageTool5.5%
  3. Ginger1.1%
  4. ProWritingAid0.76%
  5. Wordtune0.61%

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Share of SearchLeaderboard

Compare services and tools used to improve grammar and edit written content. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among grammar and writing assistants worldwide, by month

Share of Search by month for Grammarly, LanguageTool. The figures are in the table below the chart.

View monthly share of search table
MonthGrammarlyLanguageToolGingerProWritingAidWordtune
Oct 202592.6%4.6%0.95%0.76%1.1%
Nov 202591.3%5.5%1.1%0.75%1.4%
Dec 202591.2%5.5%1.1%0.75%1.4%
Jan 202690.2%6.6%1.3%0.74%1.1%
Feb 202692%5.5%0.91%0.62%0.91%
Mar 202691.9%5.5%0.94%0.75%0.91%
Apr 202692%5.5%0.91%0.62%0.91%
May 202691.8%5.5%1.1%0.75%0.75%
Jun 202688.8%8%1.3%0.89%1.1%
Jul 202690.2%6.6%1.3%0.91%0.89%
Aug 202692%5.5%1.1%0.76%0.61%
Sep 2026—————

This month’s ranking, August 2026

  1. held 1st · 4.1M estimated branded searches · +22.1% vs prior month · +1.7 points

  2. held 2nd · 248K estimated branded searches · +0.05% vs prior month · -1.1 points

  3. 3.Ginger

    1.1%

    held 3rd · 49.6K estimated branded searches · -0.02% vs prior month · -0.2 points

  4. held 4th · 33.8K estimated branded searches · -0.09% vs prior month · -0.2 points

  5. 5.Wordtune

    0.61%

    held 5th · 27.4K estimated branded searches · -17.9% vs prior month · -0.3 points

Compare search popularity between leading brands

Which brand is most popular in search among grammar and writing assistants worldwide?

In August 2026, Grammarly was the most searched among grammar and writing assistants worldwide, with an estimated 4.1M branded searches and 92% estimated Share of Search within this set. LanguageTool is in 2nd place, 86.4 percentage points behind at 5.5% Share of Search.

Global grammar and writing assistants, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Grammarly92.6% → 92%92.6%Oct 202588.8%Jun 20261st
LanguageTool4.6% → 5.5%8%Jun 20264.6%Oct 20252nd
Ginger0.95% → 1.1%1.3%Jan 20260.91%Feb 20264th → 3rd
ProWritingAid0.76%0.91%Jul 20260.62%Feb 20265th → 4th
Wordtune1.1% → 0.61%1.4%Dec 20250.61%Aug 20263rd → 5th

Each finding as a sentence

  • Across the 11 months ending August 2026, Grammarly’s estimated Share of Search among grammar and writing assistants worldwide decreased from 92.6% to 92%.
  • Across the 11 months ending August 2026, LanguageTool’s estimated Share of Search among grammar and writing assistants worldwide increased from 4.6% to 5.5%.
  • Across the 11 months ending August 2026, Wordtune’s estimated Share of Search among grammar and writing assistants worldwide decreased from 1.1% to 0.61%.
  • Across the 11 months ending August 2026, Grammarly’s estimated Share of Search among grammar and writing assistants worldwide peaked at 92.6% in October 2025 and was lowest at 88.8% in June 2026.
  • Across the 11 months ending August 2026, LanguageTool’s estimated Share of Search among grammar and writing assistants worldwide peaked at 8% in June 2026 and was lowest at 4.6% in October 2025.
  • Across the 11 months ending August 2026, Ginger rose from 4th to 3rd among grammar and writing assistants worldwide.
  • Across the 11 months ending August 2026, ProWritingAid rose from 5th to 4th among grammar and writing assistants worldwide.
  • Across the 11 months ending August 2026, Wordtune fell from 3rd to 5th among grammar and writing assistants worldwide.

How did search popularity change for grammar and writing assistants worldwide in August 2026?

  1. In August 2026, Grammarly gained estimated Share of Search among grammar and writing assistants worldwide, from 90.2% to 92%.

  2. In August 2026, LanguageTool lost estimated Share of Search among grammar and writing assistants worldwide, from 6.6% to 5.5%.

  3. Estimated monthly branded searches for Wordtune worldwide fell 70% over 11 measured months, from 91.2K to 27.4K in August 2026.

  4. Estimated monthly branded searches for ProWritingAid worldwide fell 45% over 11 measured months, from 61.5K to 33.8K in August 2026.

  5. Estimated monthly branded searches for Ginger worldwide fell 35.8% over 11 measured months, from 77.3K to 49.6K in August 2026.

How the Brand Demand Index is measured

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