Callaway vs TaylorMade:Which is more popular by branded search?
In August 2026, Callaway had more branded searches than TaylorMade among golf balls worldwide. Callaway was estimated to have 368K branded searches compared to TaylorMade’s 246K, and held a 27.2% Share of Search versus TaylorMade’s 18.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Callaway or TaylorMade?
Compare the golf balls people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Callaway, TaylorMade. The figures are in the table below the chart.
View monthly share of search table
| Month | Bridgestone | Callaway | Titleist | TaylorMade | Srixon | Wilson |
|---|---|---|---|---|---|---|
| Oct 2025 | 45% | 13.5% | 20.1% | 16.5% | 4.1% | 0.81% |
| Nov 2025 | 42.2% | 15.4% | 18.9% | 18.9% | 3.8% | 0.76% |
| Dec 2025 | 40.2% | 14.7% | 22% | 18% | 4.4% | 0.72% |
| Jan 2026 | 42.3% | 15.5% | 18.9% | 18.9% | 3.8% | 0.62% |
| Feb 2026 | 44.6% | 13.4% | 20% | 16.3% | 4.9% | 0.8% |
| Mar 2026 | 38.4% | 14% | 25.7% | 17.2% | 4.2% | 0.57% |
| Apr 2026 | 27.3% | 27.3% | 22.3% | 18.2% | 4.5% | 0.49% |
| May 2026 | 31.1% | 17% | 25.4% | 20.8% | 5.1% | 0.56% |
| Jun 2026 | 31.1% | 17% | 25.4% | 20.8% | 5.1% | 0.68% |
| Jul 2026 | 35.6% | 15.9% | 23.8% | 19.4% | 4.8% | 0.52% |
| Aug 2026 | 27.2% | 27.2% | 22.3% | 18.2% | 4.5% | 0.6% |
| Sep 2026 | — | — | — | — | — | — |
How has the Callaway and TaylorMade comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: Callaway took it in April 2026, TaylorMade took it in May 2026, Callaway took it in August 2026.
- Across the 11 months ending August 2026, Callaway’s estimated Share of Search among golf balls worldwide moved from 13.5% to 27.2%, and its estimated monthly branded searches moved from 165K to 368K.
- Across the 11 months ending August 2026, TaylorMade’s estimated Share of Search among golf balls worldwide moved from 16.5% to 18.2%, and its estimated monthly branded searches moved from 201K to 246K.
How did search popularity change for golf balls worldwide in August 2026?
2 changes
In August 2026, Callaway overtook TaylorMade to rank 2nd among golf balls worldwide, at 27.2%.
In August 2026, TaylorMade lost estimated Share of Search among golf balls worldwide, from 19.4% to 18.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Callaway’s and TaylorMade’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Callaway
1 branded search term
- callaway
TaylorMade
1 branded search term
- taylormade
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.