Multiplier vs Papaya Global:Which is more popular by branded search?
In August 2026, Papaya Global had more branded searches than Multiplier among payroll platforms worldwide. Papaya Global was estimated to have 11K branded searches compared to Multiplier’s 2.2K, and held a 2.9% Share of Search versus Multiplier’s 0.58%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Multiplier or Papaya Global?
Compare services and tools used to run payroll across multiple countries. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Papaya Global, Multiplier. The figures are in the table below the chart.
View monthly share of search table
| Month | Deel | Remote | Papaya Global | Oyster HR | Multiplier |
|---|---|---|---|---|---|
| Oct 2025 | 82.9% | 11.4% | 3% | 2.1% | 0.64% |
| Nov 2025 | 84.7% | 9.7% | 3% | 2.1% | 0.56% |
| Dec 2025 | 86.7% | 8.1% | 2.5% | 2.1% | 0.51% |
| Jan 2026 | 85.5% | 8.2% | 3.6% | 2.1% | 0.57% |
| Feb 2026 | 87.1% | 7.1% | 3.2% | 2.1% | 0.59% |
| Mar 2026 | 85.7% | 8.2% | 3% | 2.4% | 0.6% |
| Apr 2026 | 86.1% | 8.2% | 3% | 2.1% | 0.57% |
| May 2026 | 90.2% | 5.9% | 2.1% | 1.4% | 0.36% |
| Jun 2026 | 86.7% | 7.3% | 3% | 2.4% | 0.57% |
| Jul 2026 | 86.8% | 7.2% | 3% | 2.4% | 0.54% |
| Aug 2026 | 86.1% | 8.3% | 2.9% | 2% | 0.58% |
| Sep 2026 | — | — | — | — | — |
How has the Multiplier and Papaya Global comparison changed over the last 12 months?
3 findings
- Papaya Global was ahead of Multiplier in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Multiplier’s estimated Share of Search among payroll platforms worldwide moved from 0.64% to 0.58%, and its estimated monthly branded searches moved from 2.5K to 2.2K.
- Across the 11 months ending August 2026, Papaya Global’s estimated Share of Search among payroll platforms worldwide moved from 3% to 2.9%, and its estimated monthly branded searches moved from 11.4K to 11K.
How did search popularity change for payroll platforms worldwide in August 2026?
1 change
Estimated monthly branded searches for Multiplier worldwide fell 11.7% over 11 measured months, from 2.5K to 2.2K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Multiplier’s and Papaya Global’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Multiplier
8 branded search terms
- multiplier employer of record
- multiplier eor
- multiplier global payroll
- multiplier hr
- multiplier payroll
- payroll multiplier
- usemultiplier
- usemultiplier com
Papaya Global
15 branded search terms
- global papaya
- papaya employment
- papaya eor
- Papaya Global
- papaya global app
- papaya global company
- papaya global eor
- papaya global global payroll
- papaya global inc
- papaya global payroll
- papaya global pricing
- papaya hr
- papaya payroll
- papayaglobal
- papayaglobal com
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