Brandwave

LG vs Whirlpool:Which is searched more?

In September 2026, Whirlpool had more branded searches than LG among gas dryer brands worldwide. Whirlpool was estimated to have 1.1M branded searches compared to LG’s 427K, and held a 57.6% Share of Search versus LG’s 23.2%. These are worldwide searches for English-language branded terms.

Share of Search among gas dryer brands worldwide in September 2026Which is more popular in search, LG or Whirlpool?
LG23.2%427K searches
vs
Whirlpool57.6%1.1M searches

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Which is more popular in search, LG or Whirlpool?

Compare the gas dryer brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

LG and Whirlpool among gas dryer brands worldwide, by month

Share of Search by month for Whirlpool, LG. The figures are in the table below the chart.

View monthly share of search table
MonthWhirlpoolLGSamsung
Oct 202556.9%23.1%20%
Nov 202558.8%20.9%20.3%
Dec 202557%22.6%20.4%
Jan 202658.3%23.7%18%
Feb 202653.9%26.6%19.5%
Mar 202652%29.8%18.3%
Apr 202661.2%21.4%17.4%
May 202660.6%21.7%17.7%
Jun 202660.6%21.7%17.7%
Jul 202660.5%21.1%18.4%
Aug 202653.4%25.6%21%
Sep 202657.6%23.2%19.1%

How has the LG and Whirlpool comparison changed over the last 12 months?

  • Whirlpool was ahead of LG in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, LG’s estimated Share of Search among gas dryer brands worldwide moved from 23.1% to 23.2%, and its estimated monthly branded searches moved from 522K to 427K.
  • Across the 12 months ending September 2026, Whirlpool’s estimated Share of Search among gas dryer brands worldwide moved from 56.9% to 57.6%, and its estimated monthly branded searches moved from 1.3M to 1.1M.

How did search popularity change for gas dryer brands worldwide in September 2026?

  1. In September 2026, Whirlpool gained estimated Share of Search among gas dryer brands worldwide, from 53.4% to 57.6%.

  2. In September 2026, LG lost estimated Share of Search among gas dryer brands worldwide, from 25.6% to 23.2%.

Other head-to-heads among gas dryer brands

How each brand is measured

Brandwave collects information about searches that people make online using LG’s and Whirlpool’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

LG

3 branded search terms

  • lg com
  • lg washer
  • lg washing machine

Whirlpool

7 branded search terms

  • washing machine whirlpool
  • whirlpool
  • whirlpool deep freezer
  • whirlpool freestanding gas range
  • whirlpool gas water heater
  • whirlpool washer
  • whirlpool washing machine

How the Brand Demand Index is measured

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Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.