Brandwave

Bosch vs Samsung:Which is searched more?

In September 2026, Samsung had more branded searches than Bosch among gas cooktop brands worldwide. Samsung was estimated to have 352K branded searches compared to Bosch’s 169K, and held a 9.1% Share of Search versus Bosch’s 4.4%. These are worldwide searches for English-language branded terms.

Share of Search among gas cooktop brands worldwide in September 2026Which is more popular in search, Bosch or Samsung?
Bosch4.4%169K searches
vs
Samsung9.1%352K searches

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Which is more popular in search, Bosch or Samsung?

Compare the gas cooktop brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Bosch and Samsung among gas cooktop brands worldwide, by month

Share of Search by month for Samsung, Bosch. The figures are in the table below the chart.

View monthly share of search table
MonthElectroluxKitchenAidLGSamsungBoschMieleGE Profile
Oct 202532.3%39.4%11.2%9.7%4.4%2.4%0.5%
Nov 202534.7%46%6.9%6.7%2.6%2.6%0.53%
Dec 202526.3%52.7%7.7%7%3%2.9%0.42%
Jan 202632.9%39.7%11.4%8.7%3.7%3%0.52%
Feb 202631.8%37.9%13.4%9.8%3.6%2.9%0.49%
Mar 202634.7%34.9%14.2%8.7%3.9%3.2%0.44%
Apr 202637%36.3%10.6%8.7%4.2%2.8%0.47%
May 202638.7%33.4%11.1%9.1%4.4%2.9%0.49%
Jun 202640%31.1%11.5%9.4%4.5%3%0.51%
Jul 202634.3%34.5%12.1%10.6%4.7%3.2%0.65%
Aug 202637.3%30.4%12.8%10.5%5.1%3.4%0.57%
Sep 202638.9%33.1%11.1%9.1%4.4%2.9%0.6%

How has the Bosch and Samsung comparison changed over the last 12 months?

  • Samsung was ahead of Bosch in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bosch’s estimated Share of Search among gas cooktop brands worldwide held steady at 4.4%, and its estimated monthly branded searches moved from 205K to 169K.
  • Across the 12 months ending September 2026, Samsung’s estimated Share of Search among gas cooktop brands worldwide moved from 9.7% to 9.1%, and its estimated monthly branded searches moved from 452K to 352K.

How did search popularity change for gas cooktop brands worldwide in September 2026?

  1. In September 2026, Samsung lost estimated Share of Search among gas cooktop brands worldwide, from 10.5% to 9.1%.

  2. In September 2026, Bosch lost estimated Share of Search among gas cooktop brands worldwide, from 5.1% to 4.4%.

Other head-to-heads among gas cooktop brands

How each brand is measured

Brandwave collects information about searches that people make online using Bosch’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bosch

2 branded search terms

  • bosch washer
  • bosch washing machine

Samsung

3 branded search terms

  • samsung com
  • samsung washer
  • samsung washing machine

How the Brand Demand Index is measured

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