Brandwave

Alexander Rose vs Kettler:Which is more popular by branded search?

In August 2026, Kettler had more branded searches than Alexander Rose among garden swing brands worldwide. Kettler was estimated to have 33.1K branded searches compared to Alexander Rose’s 320, and held a 62.3% Share of Search versus Alexander Rose’s 0.6%. These are worldwide searches for English-language branded terms.

Share of Search among garden swing brands worldwide in August 2026Which is more popular in search, Alexander Rose or Kettler?
Alexander Rose0.6%320 searches
vs
Kettler62.3%33.1K searches

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Which is more popular in search, Alexander Rose or Kettler?

Compare the garden swing brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Alexander Rose and Kettler among garden swing brands worldwide, by month

Share of Search by month for Kettler, Alexander Rose. The figures are in the table below the chart.

View monthly share of search table
MonthKettlerCharles BentleyRoyalcraftLG OutdoorRowlinsonAlexander Rose
Oct 202582.5%7.2%7.2%0.65%2.2%0.17%
Nov 202582.5%9%6%0.27%2.2%0.12%
Dec 202583.3%7.3%7.3%0.18%1.8%0.1%
Jan 202673.5%18%6.5%0.31%1.6%0.13%
Feb 202672.7%17.8%6.4%0.7%2.2%0.31%
Mar 202671.7%17.5%6.4%1.8%2.3%0.37%
Apr 202669.5%17%7.6%3.3%2.2%0.45%
May 202670.9%17.3%6.3%2.7%2.3%0.46%
Jun 202668.6%20.5%6.1%2.2%2.2%0.36%
Jul 202668.6%20.5%6.1%2.2%2.2%0.44%
Aug 202662.3%27.9%5.5%1.9%1.9%0.6%
Sep 2026——————

How has the Alexander Rose and Kettler comparison changed over the last 12 months?

  • Kettler was ahead of Alexander Rose in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Alexander Rose’s estimated Share of Search among garden swing brands worldwide moved from 0.17% to 0.6%, and its estimated monthly branded searches moved from 70 to 320.
  • Across the 11 months ending August 2026, Kettler’s estimated Share of Search among garden swing brands worldwide moved from 82.5% to 62.3%, and its estimated monthly branded searches held steady at 33.1K.

How did search popularity change for garden swing brands worldwide in August 2026?

  1. In August 2026, Kettler lost estimated Share of Search among garden swing brands worldwide, from 68.6% to 62.3%.

  2. Estimated monthly branded searches for Alexander Rose worldwide rose 357.1% over 11 measured months, from 70 to 320 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Alexander Rose’s and Kettler’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Alexander Rose

1 branded search term

  • alexander rose furniture

Kettler

1 branded search term

  • kettler

How the Brand Demand Index is measured

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