Brandwave

Makita vs Stihl:Which is more popular by branded search?

In August 2026, Makita and Stihl were level on Share of Search among garden shredders worldwide, with an estimated 823K branded searches each, at 32.2% estimated Share of Search each. These are worldwide searches for English-language branded terms.

Share of Search among garden shredders worldwide in August 2026Which is more popular in search, Makita or Stihl?
Makita32.2%823K searches
vs
Stihl32.2%823K searches

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Which is more popular in search, Makita or Stihl?

Compare the garden shredders people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Makita and Stihl among garden shredders worldwide, by month

Share of Search by month for Makita, Stihl. The figures are in the table below the chart.

View monthly share of search table
MonthMakitaStihlRyobiBoschWORXSun Joe
Oct 202541.8%28.2%18.8%7.1%3.7%0.34%
Nov 202540.6%27.4%22.4%5.7%3.8%0.18%
Dec 202538.1%31.4%21%6.5%2.9%0.21%
Jan 202633.5%33.5%22.4%7%3.1%0.4%
Feb 202635.4%35.4%19.4%6.1%3.5%0.28%
Mar 202632.8%32.8%22.1%5.6%6.3%0.48%
Apr 202627.8%33.7%22.7%5.8%9.4%0.61%
May 202627.7%33.7%22.7%5.7%9.5%0.75%
Jun 202628.3%34.4%23.2%5.9%7.6%0.62%
Jul 202628.2%34.5%23%7.1%6.6%0.62%
Aug 202632.2%32.2%21.5%8.1%5.6%0.47%
Sep 2026——————

How has the Makita and Stihl comparison changed over the last 12 months?

  • The lead changed hands once in the 11 months ending August 2026: Stihl took it in April 2026.
  • Across the 11 months ending August 2026, Makita’s estimated Share of Search among garden shredders worldwide moved from 41.8% to 32.2%, and its estimated monthly branded searches moved from 1.2M to 823K.
  • Across the 11 months ending August 2026, Stihl’s estimated Share of Search among garden shredders worldwide moved from 28.2% to 32.2%, and its estimated monthly branded searches held steady at 823K.

How did search popularity change for garden shredders worldwide in August 2026?

  1. In August 2026, Makita overtook Stihl to take the highest estimated Share of Search among garden shredders worldwide, at 32.2%.

  2. In August 2026, Stihl lost estimated Share of Search among garden shredders worldwide, from 34.5% to 32.2%.

How each brand is measured

Brandwave collects information about searches that people make online using Makita’s and Stihl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Makita

1 branded search term

  • makita

Stihl

1 branded search term

  • stihl

How the Brand Demand Index is measured

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