Brandwave

Bosch vs Stihl:Which is searched more?

In August 2026, Stihl had more branded searches than Bosch among garden shredders worldwide. Stihl was estimated to have 823K branded searches compared to Bosch’s 206K, and held a 32% Share of Search versus Bosch’s 8%. These are worldwide searches for English-language branded terms.

Share of Search among garden shredders worldwide in August 2026Which is more popular in search, Bosch or Stihl?
Bosch8%206K searches
vs
Stihl32%823K searches

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Which is more popular in search, Bosch or Stihl?

Compare the garden shredders people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Bosch and Stihl among garden shredders worldwide, by month

Share of Search by month for Stihl, Bosch. The figures are in the table below the chart.

View monthly share of search table
MonthStihlBosch
Oct 202528.1%7.1%
Nov 202527.3%5.7%
Dec 202531.3%6.5%
Jan 202633.4%7%
Feb 202635.3%6%
Mar 202632.6%5.6%
Apr 202633.6%5.7%
May 202633.5%5.7%
Jun 202634.3%5.8%
Jul 202634.3%7.1%
Aug 202632%8%
Sep 2026——

How has the Bosch and Stihl comparison changed over the last 12 months?

  • Stihl was ahead of Bosch in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Bosch’s estimated Share of Search among garden shredders worldwide moved from 7.1% to 8%, and its estimated monthly branded searches moved from 207K to 206K.
  • Across the 11 months ending August 2026, Stihl’s estimated Share of Search among garden shredders worldwide moved from 28.1% to 32%, and its estimated monthly branded searches held steady at 823K.

How did search popularity change for garden shredders worldwide in August 2026?

  1. In August 2026, Makita overtook Stihl to take the highest estimated Share of Search among garden shredders worldwide, at 32%.

  2. In August 2026, Bosch gained estimated Share of Search among garden shredders worldwide, from 7.1% to 8%.

  3. In August 2026, Stihl lost estimated Share of Search among garden shredders worldwide, from 34.3% to 32%.

How each brand is measured

Brandwave collects information about searches that people make online using Bosch’s and Stihl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bosch

3 branded search terms

  • bosch washer
  • bosch washing machine
  • bosch-home com

Stihl

1 branded search term

  • stihl

How the Brand Demand Index is measured

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