Chamberlain vs Merlin:Which is searched more?
In September 2026, Merlin had more branded searches than Chamberlain among garage door opener brands worldwide. Merlin was estimated to have 673K branded searches compared to Chamberlain’s 201K, and held a 49.5% Share of Search versus Chamberlain’s 14.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Chamberlain or Merlin?
Compare the garage door opener brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Merlin, Chamberlain. The figures are in the table below the chart.
View monthly share of search table
| Month | Merlin | Craftsman | Chamberlain | Dominator | Linear |
|---|---|---|---|---|---|
| Oct 2025 | 64.5% | 15.9% | 13% | 4.1% | 2.5% |
| Nov 2025 | 60.2% | 18% | 14.7% | 4.7% | 2.4% |
| Dec 2025 | 57.9% | 21.2% | 14.1% | 4.5% | 2.3% |
| Jan 2026 | 61.5% | 18.5% | 12.4% | 4.8% | 2.8% |
| Feb 2026 | 55.4% | 24.8% | 11.1% | 5.2% | 3.5% |
| Mar 2026 | 51.4% | 28.1% | 10.3% | 5.9% | 4.4% |
| Apr 2026 | 53.8% | 24% | 10.8% | 7.4% | 4% |
| May 2026 | 51.9% | 23.2% | 10.4% | 10.6% | 3.9% |
| Jun 2026 | 53% | 23.7% | 10.6% | 8.9% | 3.8% |
| Jul 2026 | 47.1% | 25.8% | 11.6% | 11.8% | 3.7% |
| Aug 2026 | 47.9% | 26.2% | 14.3% | 8.1% | 3.5% |
| Sep 2026 | 49.5% | 22.1% | 14.8% | 10.1% | 3.5% |
How has the Chamberlain and Merlin comparison changed over the last 12 months?
3 findings
- Merlin was ahead of Chamberlain in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Chamberlain’s estimated Share of Search among garage door opener brands worldwide moved from 13% to 14.8%, and its estimated monthly branded searches held steady at 201K.
- Across the 12 months ending September 2026, Merlin’s estimated Share of Search among garage door opener brands worldwide moved from 64.5% to 49.5%, and its estimated monthly branded searches moved from 1M to 673K.
How did search popularity change for garage door opener brands worldwide in September 2026?
2 changes
In September 2026, Merlin gained estimated Share of Search among garage door opener brands worldwide, from 47.9% to 49.5%.
Chamberlain’s estimated Share of Search among garage door opener brands worldwide has gained ground for 3 months in a row, from 10.6% to 14.8% in September 2026.
Other head-to-heads among garage door opener brands
How each brand is measured
Brandwave collects information about searches that people make online using Chamberlain’s and Merlin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Chamberlain
1 branded search term
- chamberlain
Merlin
1 branded search term
- merlin
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.