Brandwave

How popular isMerlin in search?

In September 2026, there were an estimated 7K branded searches for Merlin worldwide which is up 18.5% over the last 12 months. Merlin holds 1.6% estimated Share of Search among garage door opener brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Craftsman68.4%
  2. Chamberlain18.3%
  3. Linear9.4%
  4. Dominator2.2%
  5. Merlin1.6%
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Which garage door opener brands compete with Merlin?

Merlin against garage door opener brands worldwide, by month

Share of Search by month for Craftsman, Chamberlain, Linear, Dominator, Merlin. The figures are in the table below the chart.

View monthly share of search table
MonthCraftsmanChamberlainLinearDominatorMerlin
Oct 202559.3%28.4%8.1%2.8%1.4%
Nov 202560%28.9%6.6%2.8%1.7%
Dec 202565.1%25.4%6.2%2%1.3%
Jan 202663%24.6%8.5%2.4%1.5%
Feb 202667.3%21.3%8.1%2.1%1.1%
Mar 202667%21.2%9%1.7%1.1%
Apr 202663.4%24.4%9%2%1.2%
May 202663.3%24.4%9.1%2%1.2%
Jun 202668.6%18.1%9.8%2.2%1.3%
Jul 202664%24.6%8%2.1%1.2%
Aug 202667.3%21.3%8%2.1%1.3%
Sep 202668.4%18.3%9.4%2.2%1.6%

  1. 1.Craftsman

    68.4%

    Held 1st. 301K estimated branded searches, -18.2% vs prior month. Share +1.2 points.

  2. 2.Chamberlain

    18.3%

    Held 2nd. 80.7K estimated branded searches, -30.8% vs prior month. Share -3 points.

  3. 3.Linear

    9.4%

    Held 3rd. 41.5K estimated branded searches, -5% vs prior month. Share +1.4 points.

  4. 4.Dominator

    2.2%

    Held 4th. 9.6K estimated branded searches, -18% vs prior month. Share 0 points.

  5. 5.Merlin

    1.6%

    Held 5th. 7K estimated branded searches, 0% vs prior month. Share +0.3 points.

Compare search popularity between Merlin and its closest rivals

Every comparison with Merlin

How has branded search demand for Merlin changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Merlin worldwide rose from 5.9K to 7K.
  • Across the 12 months ending September 2026, Merlin’s estimated Share of Search among garage door opener brands worldwide held steady, from 1.4% to 1.6%.

How did search popularity change for garage door opener brands worldwide in September 2026?

  1. In September 2026, Linear gained estimated Share of Search among garage door opener brands worldwide, from 8% to 9.4%.

  2. In September 2026, Craftsman gained estimated Share of Search among garage door opener brands worldwide, from 67.3% to 68.4%.

  3. In September 2026, Chamberlain lost estimated Share of Search among garage door opener brands worldwide, from 21.3% to 18.3%.

  4. Estimated monthly branded searches for Merlin worldwide rose 18.5% over 12 measured months, from 5.9K to 7K in September 2026.

  5. Estimated monthly branded searches for Dominator worldwide fell 16.8% over 12 measured months, from 11.5K to 9.6K in September 2026.

How is Merlin measured?

Brandwave collects information about searches that people make online using Merlin’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • merlin garage
  • merlin garage door opener
  • merlin opener

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How the Brand Demand Index is measured

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