SteelSeries vs Turtle Beach:Which is searched more?
In September 2026, Turtle Beach had more branded searches than SteelSeries among gaming peripheral brands worldwide. Turtle Beach was estimated to have 362K branded searches compared to SteelSeries’ 1.9K, and held a 9.3% Share of Search versus SteelSeries’ 0.05%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, SteelSeries or Turtle Beach?
Compare the gaming peripheral brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Turtle Beach, SteelSeries. The figures are in the table below the chart.
View monthly share of search table
| Month | Logitech | Corsair | Razer | HyperX | Turtle Beach | SteelSeries |
|---|---|---|---|---|---|---|
| Oct 2025 | 41.4% | 18.6% | 18.6% | 13.1% | 8.2% | 0.05% |
| Nov 2025 | 36.7% | 20.1% | 20.1% | 15.2% | 7.9% | 0.06% |
| Dec 2025 | 36.1% | 19.7% | 19.7% | 14.9% | 9.4% | 0.06% |
| Jan 2026 | 36% | 24% | 19.6% | 13% | 7.4% | 0.06% |
| Feb 2026 | 36.8% | 20.2% | 20.2% | 13.9% | 8.9% | 0.06% |
| Mar 2026 | 35.4% | 23.6% | 19.4% | 13.3% | 8.3% | 0.04% |
| Apr 2026 | 39.4% | 21.6% | 17.7% | 13.5% | 7.8% | 0.05% |
| May 2026 | 39.4% | 21.6% | 17.7% | 13.5% | 7.8% | 0.04% |
| Jun 2026 | 38.6% | 21.2% | 17.3% | 13.9% | 9% | 0.04% |
| Jul 2026 | 33.8% | 22.8% | 18.6% | 15% | 9.7% | 0.04% |
| Aug 2026 | 38.5% | 21.1% | 17.3% | 13.9% | 9.3% | 0.05% |
| Sep 2026 | 38.5% | 21.1% | 17.3% | 13.9% | 9.3% | 0.05% |
How has the SteelSeries and Turtle Beach comparison changed over the last 12 months?
3 findings
- Turtle Beach was ahead of SteelSeries in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, SteelSeries’ estimated Share of Search among gaming peripheral brands worldwide held steady at 0.05%, and its estimated monthly branded searches moved from 2.4K to 1.9K.
- Across the 12 months ending September 2026, Turtle Beach’s estimated Share of Search among gaming peripheral brands worldwide moved from 8.2% to 9.3%, and its estimated monthly branded searches held steady at 362K.
How did search popularity change for gaming peripheral brands worldwide in September 2026?
1 change
Estimated monthly branded searches for SteelSeries worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.
Other head-to-heads among gaming peripheral brands
How each brand is measured
Brandwave collects information about searches that people make online using SteelSeries’ and Turtle Beach’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
SteelSeries
1 branded search term
- gaming mouse steelseries
Turtle Beach
3 branded search terms
- turtle beach
- turtle beach headset
- turtlebeach
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