HyperX vs Turtle Beach:Which is searched more?
In September 2026, HyperX had more branded searches than Turtle Beach among gaming peripheral brands worldwide. HyperX was estimated to have 541K branded searches compared to Turtle Beach’s 362K, and held a 13.9% Share of Search versus Turtle Beach’s 9.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, HyperX or Turtle Beach?
Compare the gaming peripheral brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for HyperX, Turtle Beach. The figures are in the table below the chart.
View monthly share of search table
| Month | Logitech | Corsair | Razer | HyperX | Turtle Beach | SteelSeries |
|---|---|---|---|---|---|---|
| Oct 2025 | 41.4% | 18.6% | 18.6% | 13.1% | 8.2% | 0.05% |
| Nov 2025 | 36.7% | 20.1% | 20.1% | 15.2% | 7.9% | 0.06% |
| Dec 2025 | 36.1% | 19.7% | 19.7% | 14.9% | 9.4% | 0.06% |
| Jan 2026 | 36% | 24% | 19.6% | 13% | 7.4% | 0.06% |
| Feb 2026 | 36.8% | 20.2% | 20.2% | 13.9% | 8.9% | 0.06% |
| Mar 2026 | 35.4% | 23.6% | 19.4% | 13.3% | 8.3% | 0.04% |
| Apr 2026 | 39.4% | 21.6% | 17.7% | 13.5% | 7.8% | 0.05% |
| May 2026 | 39.4% | 21.6% | 17.7% | 13.5% | 7.8% | 0.04% |
| Jun 2026 | 38.6% | 21.2% | 17.3% | 13.9% | 9% | 0.04% |
| Jul 2026 | 33.8% | 22.8% | 18.6% | 15% | 9.7% | 0.04% |
| Aug 2026 | 38.5% | 21.1% | 17.3% | 13.9% | 9.3% | 0.05% |
| Sep 2026 | 38.5% | 21.1% | 17.3% | 13.9% | 9.3% | 0.05% |
How has the HyperX and Turtle Beach comparison changed over the last 12 months?
3 findings
- HyperX was ahead of Turtle Beach in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, HyperX’s estimated Share of Search among gaming peripheral brands worldwide moved from 13.1% to 13.9%, and its estimated monthly branded searches moved from 577K to 541K.
- Across the 12 months ending September 2026, Turtle Beach’s estimated Share of Search among gaming peripheral brands worldwide moved from 8.2% to 9.3%, and its estimated monthly branded searches held steady at 362K.
How did search popularity change for gaming peripheral brands worldwide in September 2026?
0 changes
Neither HyperX nor Turtle Beach moved beyond provider rounding among gaming peripheral brands in September 2026.
Other head-to-heads among gaming peripheral brands
How each brand is measured
Brandwave collects information about searches that people make online using HyperX’s and Turtle Beach’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
HyperX
4 branded search terms
- hyperx
- hyperx alpha cloud
- hyperx cloud 2
- hyperx cloud 3
Turtle Beach
3 branded search terms
- turtle beach
- turtle beach headset
- turtlebeach
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