Brandwave

Del Monte vs Dole:Which is searched more?

In August 2026, Dole had more branded searches than Del Monte among frozen fruit brands worldwide. Dole was estimated to have 301K branded searches compared to Del Monte’s 220K, and held a 1.6% Share of Search versus Del Monte’s 1.2%. These are worldwide searches for English-language branded terms.

Share of Search among frozen fruit brands worldwide in August 2026Which is more popular in search, Del Monte or Dole?
Del Monte1.2%220K searches
vs
Dole1.6%301K searches

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Which is more popular in search, Del Monte or Dole?

Compare the frozen fruit brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Del Monte and Dole among frozen fruit brands worldwide, by month

Share of Search by month for Dole, Del Monte. The figures are in the table below the chart.

View monthly share of search table
MonthDoleDel Monte
Oct 20251.3%0.96%
Nov 20251.1%1%
Dec 20250.79%1.1%
Jan 20261.3%1.2%
Feb 20261.6%1.2%
Mar 20261.6%1.2%
Apr 20261.6%1.2%
May 20261.6%2.6%
Jun 20261.7%1%
Jul 20262%0.97%
Aug 20261.6%1.2%
Sep 2026——

How has the Del Monte and Dole comparison changed over the last 12 months?

  • The lead changed hands 4 times in the 11 months ending August 2026: Del Monte took it in December 2025, Dole took it in January 2026, Del Monte took it in May 2026, Dole took it in June 2026.
  • Across the 11 months ending August 2026, Del Monte’s estimated Share of Search among frozen fruit brands worldwide moved from 0.96% to 1.2%, and its estimated monthly branded searches moved from 181K to 220K.
  • Across the 11 months ending August 2026, Dole’s estimated Share of Search among frozen fruit brands worldwide moved from 1.3% to 1.6%, and its estimated monthly branded searches moved from 246K to 301K.

How did search popularity change for frozen fruit brands worldwide in August 2026?

  1. Estimated monthly branded searches for Dole worldwide rose 22.4% over 11 measured months, from 246K to 301K in August 2026.

  2. Estimated monthly branded searches for Del Monte worldwide rose 21.5% over 11 measured months, from 181K to 220K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Del Monte’s and Dole’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Del Monte

2 branded search terms

  • del monte
  • delmonte

Dole

1 branded search term

  • dole

How the Brand Demand Index is measured

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