Bosch vs Electrolux:Which is searched more?
In September 2026, Electrolux had more branded searches than Bosch among fridge brands worldwide. Electrolux was estimated to have 1.5M branded searches compared to Bosch’s 40.5K, and held a 29.9% Share of Search versus Bosch’s 0.81%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Bosch or Electrolux?
Compare the fridge brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Electrolux, Bosch. The figures are in the table below the chart.
View monthly share of search table
| Month | Electrolux | Smeg | Hisense | Beko | LG | Haier | Samsung | Brass Monkey | Dometic | Westinghouse | Bosch | Fisher & Paykel | SKOPE | Alpicool | Miele |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.4% | 19.1% | 15% | 10% | 8.6% | 8.2% | 2.7% | 2.7% | 2.1% | 2.5% | 0.6% | 0.6% | 0.4% | 0.05% | 0.02% |
| Nov 2025 | 34.4% | 18.7% | 15.4% | 8.4% | 6.1% | 6.9% | 2.8% | 2.3% | 1.5% | 2.1% | 0.51% | 0.51% | 0.34% | 0.04% | 0.02% |
| Dec 2025 | 26.8% | 21.5% | 14.7% | 9.8% | 7% | 9.8% | 2.7% | 2.7% | 1.5% | 2% | 0.59% | 0.48% | 0.32% | 0.04% | 0.02% |
| Jan 2026 | 26.7% | 21.8% | 14.6% | 9.8% | 8.4% | 8% | 2.7% | 2.7% | 1.8% | 2% | 0.59% | 0.59% | 0.39% | 0.05% | 0.02% |
| Feb 2026 | 25.6% | 21.1% | 14.1% | 9.4% | 9.9% | 7.7% | 3.7% | 2.5% | 2% | 2.3% | 0.57% | 0.57% | 0.47% | 0.06% | 0.02% |
| Mar 2026 | 28.3% | 19% | 12.7% | 8.5% | 10.8% | 8.5% | 3.3% | 2.7% | 2.2% | 2.1% | 0.76% | 0.62% | 0.42% | 0.07% | 0.02% |
| Apr 2026 | 29.8% | 17% | 13.4% | 8.9% | 7.7% | 10.9% | 3% | 2.8% | 2.3% | 2.2% | 0.8% | 0.54% | 0.44% | 0.09% | 0.02% |
| May 2026 | 28.8% | 16.4% | 15.8% | 8.6% | 7.5% | 10.6% | 2.9% | 2.7% | 2.7% | 2.1% | 0.78% | 0.52% | 0.43% | 0.1% | 0.02% |
| Jun 2026 | 27.8% | 13.6% | 18.5% | 10.2% | 7.2% | 10.2% | 2.8% | 3.2% | 2.6% | 2% | 0.75% | 0.5% | 0.41% | 0.12% | 0.02% |
| Jul 2026 | 24.3% | 17.6% | 16.4% | 11% | 7.8% | 9% | 3.5% | 3.4% | 3% | 2.2% | 0.81% | 0.54% | 0.44% | 0.16% | 0.02% |
| Aug 2026 | 29.8% | 17.9% | 13.4% | 8.9% | 9.4% | 7.3% | 3.5% | 2.8% | 2.8% | 2.2% | 0.81% | 0.54% | 0.44% | 0.13% | 0.02% |
| Sep 2026 | 29.9% | 20.4% | 13.4% | 9% | 7.7% | 7.3% | 3% | 2.9% | 2.3% | 2.2% | 0.81% | 0.54% | 0.36% | 0.07% | 0.02% |
How has the Bosch and Electrolux comparison changed over the last 12 months?
3 findings
- Electrolux was ahead of Bosch in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bosch’s estimated Share of Search among fridge brands worldwide moved from 0.6% to 0.81%, and its estimated monthly branded searches moved from 33.1K to 40.5K.
- Across the 12 months ending September 2026, Electrolux’s estimated Share of Search among fridge brands worldwide moved from 27.4% to 29.9%, and its estimated monthly branded searches held steady at 1.5M.
How did search popularity change for fridge brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Bosch worldwide rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026.
Other head-to-heads among fridge brands
How each brand is measured
Brandwave collects information about searches that people make online using Bosch’s and Electrolux’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bosch
1 branded search term
- bosch fridge
Electrolux
1 branded search term
- electrolux
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