Caterpillar vs Kubota:Which is searched more?
In September 2026, Kubota had more branded searches than Caterpillar among forestry mulcher brands worldwide. Kubota was estimated to have 368K branded searches compared to Caterpillar’s 320, and held a 26.7% Share of Search versus Caterpillar’s 0.02%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Caterpillar or Kubota?
Compare the forestry mulcher brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kubota, Caterpillar. The figures are in the table below the chart.
View monthly share of search table
| Month | John Deere | Kubota | Bobcat | Caterpillar |
|---|---|---|---|---|
| Oct 2025 | 68.4% | 30.8% | 0.83% | 0.03% |
| Nov 2025 | 72.4% | 26.7% | 0.88% | 0.02% |
| Dec 2025 | 72.1% | 26.5% | 1.3% | 0.02% |
| Jan 2026 | 72.1% | 26.5% | 1.3% | 0.02% |
| Feb 2026 | 72.4% | 26.7% | 0.88% | 0.02% |
| Mar 2026 | 68.4% | 30.8% | 0.83% | 0.03% |
| Apr 2026 | 68.4% | 30.8% | 0.83% | 0.03% |
| May 2026 | 68.4% | 30.8% | 0.83% | 0.03% |
| Jun 2026 | 68.5% | 30.8% | 0.68% | 0.02% |
| Jul 2026 | 72.6% | 26.7% | 0.72% | 0.02% |
| Aug 2026 | 72.6% | 26.7% | 0.72% | 0.03% |
| Sep 2026 | 72.6% | 26.7% | 0.72% | 0.02% |
How has the Caterpillar and Kubota comparison changed over the last 12 months?
3 findings
- Kubota was ahead of Caterpillar in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Caterpillar’s estimated Share of Search among forestry mulcher brands worldwide moved from 0.03% to 0.02%, and its estimated monthly branded searches moved from 390 to 320.
- Across the 12 months ending September 2026, Kubota’s estimated Share of Search among forestry mulcher brands worldwide moved from 30.8% to 26.7%, and its estimated monthly branded searches moved from 450K to 368K.
How did search popularity change for forestry mulcher brands worldwide in September 2026?
2 changes
Estimated monthly branded searches for Kubota worldwide fell 18.2% over 12 measured months, from 450K to 368K in September 2026.
Estimated monthly branded searches for Caterpillar worldwide fell 17.9% over 12 measured months, from 390 to 320 in September 2026.
Other head-to-heads among forestry mulcher brands
How each brand is measured
Brandwave collects information about searches that people make online using Caterpillar’s and Kubota’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Caterpillar
1 branded search term
- caterpillar forestry mulcher
Kubota
1 branded search term
- kubota
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.