Orvis vs Redington:Which is more popular?
In October 2026, Orvis and Redington were level in searches among fly rod brands worldwide, with an estimated 4.4K branded searches each, at 10.7% of the total each. When we asked ChatGPT and Google AI Overviews about fly rod brands, both Orvis and Redington appeared in all five answers. Orvis was mentioned before Redington in three out of five answers.
Who do people search for more?
Orvis and Redington are searched for about as often as each other.
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Orvis, named ahead of Redington in 3 of 5 answers
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Top fly rod brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both Orvis and Redington showed up in all five answers. Orvis was listed before Redington in three of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Orvis5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Redington5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Sage2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Echo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Scott1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Winston1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Thomas & Thomas1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hardy1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
G. Loomis1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Douglas1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about fly rod brands
5 answers
Asked ChatGPT
“What's the best fly rod for beginners?”
Asked ChatGPT
“Which fly rod brands are the best?”
Asked ChatGPT
“What fly rod should I buy for trout?”
Searched Google, AI Overview
“fly fishing rod”
Searched Google, AI Overview
“fly rod”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.
Is Orvis or Redington more popular in search?
This chart shows how often people search Google for Orvis and Redington by name. Each line represents a brand's share of searches for all 11 fly rod brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Orvis, Redington. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sage | Temple Fork Outfitters | Orvis | Redington | Scott | Echo | Winston | Thomas & Thomas | Hardy | G. Loomis | Douglas |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 21% | 15.3% | 9.2% | 11.3% | 13.9% | 9.2% | 6.1% | 5% | 4% | 2.1% | 2.7% |
| Dec 2025 | 21.2% | 15.5% | 11.4% | 11.4% | 11.4% | 9.3% | 5.1% | 5.1% | 4% | 2.8% | 2.8% |
| Jan 2026 | 20.8% | 15.2% | 9.2% | 11.3% | 11.3% | 9.2% | 6% | 6% | 5% | 3.3% | 2.7% |
| Feb 2026 | 21.6% | 15.8% | 9.5% | 11.7% | 11.7% | 9.5% | 5.2% | 5.2% | 4.1% | 2.8% | 2.8% |
| Mar 2026 | 19.8% | 18.4% | 11.1% | 13.6% | 9% | 9% | 4.9% | 4.9% | 4% | 2.7% | 2.7% |
| Apr 2026 | 20.3% | 16.8% | 11.3% | 11.3% | 9.3% | 9.3% | 5% | 6.2% | 5% | 2.7% | 2.7% |
| May 2026 | 19.6% | 18.3% | 11% | 13.5% | 9% | 9% | 4.8% | 4.8% | 4.8% | 2.7% | 2.7% |
| Jun 2026 | 19.1% | 17.8% | 10.7% | 13.1% | 10.7% | 8.7% | 5.8% | 4.7% | 3.9% | 3.1% | 2.6% |
| Jul 2026 | 19.7% | 18.3% | 11% | 13.5% | 9% | 9% | 4.8% | 4.8% | 4% | 2.7% | 3.2% |
| Aug 2026 | 19.8% | 18.4% | 11.1% | 13.6% | 9% | 9% | 4.9% | 4.9% | 4% | 2.7% | 2.7% |
| Sep 2026 | 18% | 17.5% | 11.8% | 11.8% | 9.6% | 9.6% | 6.4% | 5.3% | 4.2% | 2.9% | 2.9% |
| Oct 2026 | 19.1% | 15.7% | 10.7% | 10.7% | 10.7% | 8.7% | 7% | 5.8% | 4.6% | 3.9% | 3.1% |
How has branded search for Orvis and Redington changed worldwide over the last 12 months?
3 findings
- Orvis was ahead of Redington in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Orvis’ share of searches among fly rod brands worldwide moved from 9.2% to 10.7%, and its estimated monthly branded searches held steady at 4.4K.
- Across the 12 months ending October 2026, Redington’s share of searches among fly rod brands worldwide moved from 11.3% to 10.7%, and its estimated monthly branded searches moved from 5.4K to 4.4K.
How did search popularity change for fly rod brands worldwide in October 2026?
2 changes
In October 2026, Orvis lost share of searches among fly rod brands worldwide, from 11.8% to 10.7%.
In October 2026, Redington lost share of searches among fly rod brands worldwide, from 11.8% to 10.7%.
How are Orvis’ and Redington’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Orvis’ and Redington’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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