Brandwave

Muramatsu vs Yamaha:Which is more popular?

In September 2026, Yamaha had more branded searches than Muramatsu among flute brands worldwide. Yamaha had about 18,100 branded searches, while Muramatsu had 6,000. Yamaha made up 51.9% of all flute brand searches we track, and Muramatsu accounted for 17.2%. When we asked ChatGPT and Google AI Overviews about flute brands, Yamaha appeared in all five answers and Muramatsu in three. Yamaha was mentioned before Muramatsu in every answer.

Among flute brands worldwide in September 2026

Who do people search for more?

Yamaha, about 3 searches for every 1 for Muramatsu

Yamaha 18.1K searchesMuramatsu 6K searches

Who does AI mention more?

Yamaha, mentioned in every answer we collected

Yamaha in 5 of 5Muramatsu in 3 of 5

Who does AI recommend more?

Yamaha, named ahead of Muramatsu in every answer

Yamaha first in 5Muramatsu never first

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Top flute brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Yamaha appeared in all five answers. Muramatsu was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Yamaha was listed before Muramatsu in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Yamaha1st
  2. Gemeinhardt2nd
  3. Jean Paul3rd
  4. Etude4th
  5. Muramatsu5th
  6. Jupiter6th
  7. Pearl Flutes7th
  8. Altus8th
  9. Amadeus9th
  10. Mendini–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Yamaha5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gemeinhardt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Muramatsu3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jupiter2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pearl Flutes2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Altus2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Etude2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Jean Paul2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Amadeus1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mendini0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about flute brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Muramatsu or Yamaha more popular in search?

This chart shows how often people search Google for Muramatsu and Yamaha by name. Each line represents a brand's share of searches for all ten flute brands we track, month by month, from English-language searches worldwide.

Muramatsu and Yamaha among flute brands worldwide, by month

Share of searches by month for Yamaha, Muramatsu. The figures are in the table below the chart.

View monthly share of searches table
MonthYamahaMuramatsuJupiterPearl FlutesAmadeusGemeinhardtAltusEtudeJean PaulMendini
Oct 202545.8%21%7.4%9%7.4%4%2.7%0.99%0.65%0.99%
Nov 202550.3%20.3%6.7%8.1%5.3%4.4%2.4%0.89%0.72%0.89%
Dec 202552%17.2%6.9%8.3%5.5%4.6%2.5%1.1%0.75%1.1%
Jan 202648.1%19.5%6.2%7.8%7.8%5.2%2.9%1.3%0.55%0.84%
Feb 202649.2%19.9%5.3%8%8%4.3%2.4%0.86%0.7%1.3%
Mar 202646.6%23%6%7.5%7.5%4.1%2.8%1%0.53%1%
Apr 202647.3%23.3%5.1%7.7%7.7%4.2%2.8%0.83%0.45%0.67%
May 202645.9%25.8%5.9%7.4%5.9%4%2.7%0.99%0.53%0.81%
Jun 202644.4%24.9%5.9%7%8.8%3.7%2.6%1.2%0.62%0.95%
Jul 202648.2%19.1%6.4%7.6%7.6%4%4%1.3%1%0.84%
Aug 202651.8%17.2%8.3%6.9%5.4%4.6%2.5%1.4%0.92%1.1%
Sep 202651.9%17.2%8.3%6.9%5.4%4.6%2.1%1.4%1.1%1.1%

How has the Muramatsu and Yamaha comparison changed over the last 12 months?

3 findings
  • Yamaha was ahead of Muramatsu in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Muramatsu’s share of searches among flute brands worldwide moved from 21% to 17.2%, and its estimated monthly branded searches moved from 6.8K to 6K.
  • Across the 12 months ending September 2026, Yamaha’s share of searches among flute brands worldwide moved from 45.8% to 51.9%, and its estimated monthly branded searches moved from 14.8K to 18.1K.

How did search popularity change for flute brands worldwide in September 2026?

2 changes
  1. Yamaha’s share of searches among flute brands worldwide has gained ground for 3 months in a row, from 44.4% to 51.9% in September 2026.

  2. Estimated monthly branded searches for Muramatsu worldwide fell 11.8% over 12 measured months, from 6.8K to 6K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Muramatsu’s and Yamaha’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Muramatsu

2 branded search terms

  • muramatsu
  • muramatsu flute

Yamaha

1 branded search term

  • yamaha flute

How the Brand Demand Index is measured

Other head-to-heads among flute brands

Creator with pink hair and a pink jacket

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