Brandwave

How popular isEtude?

In September 2026, people searched for Etude by name about 480 times worldwide, a 50% increase from the previous year. These searches made up 1.4% of all global flute brand searches, placing Etude eighth out of ten brands. When we asked both ChatGPT and Google AI Overviews about flute brands, Etude appeared in two of the five answers and was the fourth most recommended of the ten.

Search and AI answers in September 2026

Etude is the eighth most searched of 10 competitors and the fourth most recommended in AI answers.

  1. YamahaShare of searches 51.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. MuramatsuShare of searches 17.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  3. JupiterShare of searches 8.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  4. Pearl FlutesShare of searches 6.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
  5. EtudeShare of searches 1.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th

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Top flute brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Etude was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Etude is the fourth most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Yamaha1st
  2. Gemeinhardt2nd
  3. Jean Paul3rd
  4. Etude4th
  5. Muramatsu5th
  6. Jupiter6th
  7. Pearl Flutes7th
  8. Altus8th
  9. Amadeus9th
  10. Mendini–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Yamaha5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gemeinhardt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Muramatsu3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jupiter2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pearl Flutes2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Altus2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Etude2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Jean Paul2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Amadeus1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mendini0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about flute brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which flute brands compete with Etude?

Etude against flute brands worldwide, by month

Share of searches by month for Yamaha, Muramatsu, Jupiter, Pearl Flutes, Amadeus, Gemeinhardt, Altus, Etude. The figures are in the table below the chart.

View monthly share of searches table
MonthYamahaMuramatsuJupiterPearl FlutesAmadeusGemeinhardtAltusEtudeJean PaulMendini
Oct 202545.8%21%7.4%9%7.4%4%2.7%0.99%0.65%0.99%
Nov 202550.3%20.3%6.7%8.1%5.3%4.4%2.4%0.89%0.72%0.89%
Dec 202552%17.2%6.9%8.3%5.5%4.6%2.5%1.1%0.75%1.1%
Jan 202648.1%19.5%6.2%7.8%7.8%5.2%2.9%1.3%0.55%0.84%
Feb 202649.2%19.9%5.3%8%8%4.3%2.4%0.86%0.7%1.3%
Mar 202646.6%23%6%7.5%7.5%4.1%2.8%1%0.53%1%
Apr 202647.3%23.3%5.1%7.7%7.7%4.2%2.8%0.83%0.45%0.67%
May 202645.9%25.8%5.9%7.4%5.9%4%2.7%0.99%0.53%0.81%
Jun 202644.4%24.9%5.9%7%8.8%3.7%2.6%1.2%0.62%0.95%
Jul 202648.2%19.1%6.4%7.6%7.6%4%4%1.3%1%0.84%
Aug 202651.8%17.2%8.3%6.9%5.4%4.6%2.5%1.4%0.92%1.1%
Sep 202651.9%17.2%8.3%6.9%5.4%4.6%2.1%1.4%1.1%1.1%

  1. 1.Yamaha

    51.9%

    Held 1st. 18.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  2. 2.Muramatsu

    17.2%

    Held 2nd. 6K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Jupiter

    8.3%

    Held 3rd. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Pearl Flutes

    6.9%

    Held 4th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Amadeus

    5.4%

    Held 5th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Gemeinhardt

    4.6%

    Held 6th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Altus

    2.1%

    Held 7th. 720 estimated branded searches, -18.2% vs prior month. Share -0.5 points.

  8. 8.Etude

    1.4%

    Held 8th. 480 estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Jean Paul

    1.1%

    Moved from 10th to 9th. 390 estimated branded searches, +21.9% vs prior month. Share +0.2 points.

  10. 10.Mendini

    1.1%

    Moved from 9th to 10th. 390 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Etude and its closest rivals

Every comparison with Etude

9 comparisons

How has branded search demand for Etude changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Etude worldwide rose from 320 to 480.
  • Across the 12 months ending September 2026, Etude’s share of searches among flute brands worldwide held steady, from 0.99% to 1.4%.

How did search popularity change for flute brands worldwide in September 2026?

6 changes

  1. Yamaha’s share of searches among flute brands worldwide has gained ground for 3 months in a row, from 44.4% to 51.9% in September 2026.

  2. Jupiter’s share of searches among flute brands worldwide has gained ground for 3 months in a row, from 5.9% to 8.3% in September 2026.

  3. Gemeinhardt’s share of searches among flute brands worldwide has gained ground for 3 months in a row, from 3.7% to 4.6% in September 2026.

  4. In September 2026, Jean Paul rose from 10th to 9th among flute brands worldwide.

  5. In September 2026, Mendini fell from 9th to 10th among flute brands worldwide.

  6. Estimated monthly branded searches for Etude worldwide rose 50% over 12 measured months, from 320 to 480 in September 2026.

How are Etude’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Etude’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • etude flute

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How the Brand Demand Index is measured

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