Birkenstock vs Havaianas:Which is searched more?
In September 2026, Birkenstock had more branded searches than Havaianas among flip flop brands worldwide. Birkenstock was estimated to have 6.1M branded searches compared to Havaianas’ 1.2M, and held a 41.3% Share of Search versus Havaianas’ 8.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Birkenstock or Havaianas?
Compare the flip flop brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Birkenstock, Havaianas. The figures are in the table below the chart.
View monthly share of search table
| Month | Crocs | Birkenstock | Havaianas | Archies | Teva |
|---|---|---|---|---|---|
| Oct 2025 | 55.5% | 37.1% | 7.4% | <0.01% | <0.01% |
| Nov 2025 | 53.5% | 35.8% | 10.7% | 0.04% | <0.01% |
| Dec 2025 | 49.1% | 32.9% | 18% | 0.04% | <0.01% |
| Jan 2026 | 53.5% | 35.8% | 10.7% | 0.03% | <0.01% |
| Feb 2026 | 53.5% | 35.8% | 10.7% | 0.02% | <0.01% |
| Mar 2026 | 55.5% | 37.1% | 7.4% | 0.01% | <0.01% |
| Apr 2026 | 50.4% | 41.3% | 8.3% | <0.01% | <0.01% |
| May 2026 | 44.5% | 44.5% | 10.9% | <0.01% | <0.01% |
| Jun 2026 | 47.1% | 38.7% | 14.2% | <0.01% | <0.01% |
| Jul 2026 | 47.1% | 38.7% | 14.2% | <0.01% | <0.01% |
| Aug 2026 | 47.2% | 38.6% | 14.2% | 0.01% | <0.01% |
| Sep 2026 | 50.5% | 41.3% | 8.2% | 0.03% | <0.01% |
How has the Birkenstock and Havaianas comparison changed over the last 12 months?
3 findings
- Birkenstock was ahead of Havaianas in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Birkenstock’s estimated Share of Search among flip flop brands worldwide moved from 37.1% to 41.3%, and its estimated monthly branded searches moved from 5M to 6.1M.
- Across the 12 months ending September 2026, Havaianas’ estimated Share of Search among flip flop brands worldwide moved from 7.4% to 8.2%, and its estimated monthly branded searches moved from 1M to 1.2M.
How did search popularity change for flip flop brands worldwide in September 2026?
2 changes
In September 2026, Birkenstock gained estimated Share of Search among flip flop brands worldwide, from 38.6% to 41.3%.
In September 2026, Havaianas lost estimated Share of Search among flip flop brands worldwide, from 14.2% to 8.2%.
Other head-to-heads among flip flop brands
How each brand is measured
Brandwave collects information about searches that people make online using Birkenstock’s and Havaianas’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Birkenstock
1 branded search term
- birkenstock
Havaianas
1 branded search term
- havaianas
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