Birkenstock vs Crocs:Which is searched more?
In September 2026, Crocs had more branded searches than Birkenstock among flip flop brands worldwide. Crocs was estimated to have 7.5M branded searches compared to Birkenstock’s 6.1M, and held a 50.5% Share of Search versus Birkenstock’s 41.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Birkenstock or Crocs?
Compare the flip flop brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Crocs, Birkenstock. The figures are in the table below the chart.
View monthly share of search table
| Month | Crocs | Birkenstock | Havaianas | Archies | Teva |
|---|---|---|---|---|---|
| Oct 2025 | 55.5% | 37.1% | 7.4% | <0.01% | <0.01% |
| Nov 2025 | 53.5% | 35.8% | 10.7% | 0.04% | <0.01% |
| Dec 2025 | 49.1% | 32.9% | 18% | 0.04% | <0.01% |
| Jan 2026 | 53.5% | 35.8% | 10.7% | 0.03% | <0.01% |
| Feb 2026 | 53.5% | 35.8% | 10.7% | 0.02% | <0.01% |
| Mar 2026 | 55.5% | 37.1% | 7.4% | 0.01% | <0.01% |
| Apr 2026 | 50.4% | 41.3% | 8.3% | <0.01% | <0.01% |
| May 2026 | 44.5% | 44.5% | 10.9% | <0.01% | <0.01% |
| Jun 2026 | 47.1% | 38.7% | 14.2% | <0.01% | <0.01% |
| Jul 2026 | 47.1% | 38.7% | 14.2% | <0.01% | <0.01% |
| Aug 2026 | 47.2% | 38.6% | 14.2% | 0.01% | <0.01% |
| Sep 2026 | 50.5% | 41.3% | 8.2% | 0.03% | <0.01% |
How has the Birkenstock and Crocs comparison changed over the last 12 months?
3 findings
- Crocs was ahead of Birkenstock in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Birkenstock’s estimated Share of Search among flip flop brands worldwide moved from 37.1% to 41.3%, and its estimated monthly branded searches moved from 5M to 6.1M.
- Across the 12 months ending September 2026, Crocs’ estimated Share of Search among flip flop brands worldwide moved from 55.5% to 50.5%, and its estimated monthly branded searches held steady at 7.5M.
How did search popularity change for flip flop brands worldwide in September 2026?
2 changes
In September 2026, Crocs gained estimated Share of Search among flip flop brands worldwide, from 47.2% to 50.5%.
In September 2026, Birkenstock gained estimated Share of Search among flip flop brands worldwide, from 38.6% to 41.3%.
Other head-to-heads among flip flop brands
How each brand is measured
Brandwave collects information about searches that people make online using Birkenstock’s and Crocs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Birkenstock
1 branded search term
- birkenstock
Crocs
1 branded search term
- crocs
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.