Brandwave

CHI vs Remington:Which is searched more?

In September 2026, CHI had more branded searches than Remington among flat iron brands worldwide. CHI was estimated to have 31K branded searches compared to Remington’s 10.5K, and held a 0.35% Share of Search versus Remington’s 0.12%. These are worldwide searches for English-language branded terms.

Share of Search among flat iron brands worldwide in September 2026Which is more popular in search, CHI or Remington?
CHI0.35%31K searches
vs
Remington0.12%10.5K searches

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Which is more popular in search, CHI or Remington?

Compare the flat iron brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

CHI and Remington among flat iron brands worldwide, by month

Share of Search by month for CHI, Remington. The figures are in the table below the chart.

View monthly share of search table
MonthDysonBaBylissT3CHIRemingtonGHD
Oct 202592.1%6.6%0.76%0.35%0.13%0.05%
Nov 202592.7%6.2%0.72%0.33%0.09%0.03%
Dec 202591.3%6.8%1.4%0.43%0.11%0.03%
Jan 202692.6%6.1%0.85%0.3%0.12%0.04%
Feb 202691.7%6.4%1.4%0.34%0.13%0.06%
Mar 202690.6%7.7%1.2%0.36%0.13%0.06%
Apr 202690.3%8.1%1.1%0.36%0.14%0.06%
May 202690.1%8.1%1.2%0.36%0.14%0.06%
Jun 202690.5%8.1%0.88%0.33%0.14%0.06%
Jul 202689.5%9%0.88%0.37%0.16%0.05%
Aug 202691.1%7.5%0.87%0.33%0.15%0.05%
Sep 202691.6%6.9%0.93%0.35%0.12%0.05%

How has the CHI and Remington comparison changed over the last 12 months?

  • CHI was ahead of Remington in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, CHI’s estimated Share of Search among flat iron brands worldwide held steady at 0.35%, and its estimated monthly branded searches moved from 32.5K to 31K.
  • Across the 12 months ending September 2026, Remington’s estimated Share of Search among flat iron brands worldwide moved from 0.13% to 0.12%, and its estimated monthly branded searches moved from 12.3K to 10.5K.

How did search popularity change for flat iron brands worldwide in September 2026?

  1. Estimated monthly branded searches for Remington worldwide fell 14.6% over 12 measured months, from 12.3K to 10.5K in September 2026.

Other head-to-heads among flat iron brands

How each brand is measured

Brandwave collects information about searches that people make online using CHI’s and Remington’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

CHI

5 branded search terms

  • chi hair
  • chi hair dryer
  • chi hair straightener
  • chi hair styling
  • chi straightener

Remington

2 branded search terms

  • remington electric shaver
  • remington shaver

How the Brand Demand Index is measured

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