Brandwave

Abu Garcia vs Daiwa:Which is more popular by branded search?

In August 2026, Daiwa had more branded searches than Abu Garcia among fishing rod brands worldwide. Daiwa was estimated to have 135K branded searches compared to Abu Garcia’s 74K, and held a 40.4% Share of Search versus Abu Garcia’s 22.1%. These are worldwide searches for English-language branded terms.

Share of Search among fishing rod brands worldwide in August 2026Which is more popular in search, Abu Garcia or Daiwa?
Abu Garcia22.1%74K searches
vs
Daiwa40.4%135K searches

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Which is more popular in search, Abu Garcia or Daiwa?

Compare the fishing tackle brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Abu Garcia and Daiwa among fishing rod brands worldwide, by month

Share of Search by month for Daiwa, Abu Garcia. The figures are in the table below the chart.

View monthly share of search table
MonthDaiwaAbu GarciaOkumaShimano FishingPENN
Oct 202541.9%23%18.8%15.4%0.9%
Nov 202543.8%19.6%19.6%16.1%0.94%
Dec 202541.9%23%18.8%15.4%0.9%
Jan 202643.8%19.6%19.6%16.1%0.94%
Feb 202645.5%16.7%20.4%16.7%0.81%
Mar 202641.8%22.9%18.8%15.3%1.1%
Apr 202638.6%25.8%17.3%17.3%1%
May 202643.3%23.8%15.9%15.9%1.2%
Jun 202636.4%29.7%16.3%16.3%1.2%
Jul 202638.5%25.8%17.2%17.2%1.3%
Aug 202640.4%22.1%18.1%18.1%1.3%
Sep 2026—————

How has the Abu Garcia and Daiwa comparison changed over the last 12 months?

  • Daiwa was ahead of Abu Garcia in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Abu Garcia’s estimated Share of Search among fishing rod brands worldwide moved from 23% to 22.1%, and its estimated monthly branded searches held steady at 74K.
  • Across the 11 months ending August 2026, Daiwa’s estimated Share of Search among fishing rod brands worldwide moved from 41.9% to 40.4%, and its estimated monthly branded searches held steady at 135K.

How did search popularity change for fishing rod brands worldwide in August 2026?

  1. In August 2026, Daiwa gained estimated Share of Search among fishing rod brands worldwide, from 38.5% to 40.4%.

  2. In August 2026, Abu Garcia lost estimated Share of Search among fishing rod brands worldwide, from 25.8% to 22.1%.

How each brand is measured

Brandwave collects information about searches that people make online using Abu Garcia’s and Daiwa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Abu Garcia

1 branded search term

  • abu garcia

Daiwa

1 branded search term

  • daiwa

How the Brand Demand Index is measured

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Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.